MAL48:22 | Page 26

It is now factual to say that collaborations grow business , create new value and increase the market scope for a product or service . This is the more reason why collaboration among musical or visual or any other artists create new masterpieces .
PERSPECTIVE

Let ’ s Tango !

By Joseph Lunani

Our life is a collaboration of efforts . If you are to demystify the big bang theory , then it adds up that there was a force outside certain celestial bodies in a concert of galaxy before there was a universal collision . For us that are practicing faithful of Christ then we understand that God worked in holy trinity and perfect harmony to create the universe then meticulously molded us in his form . I can therefore authoritatively proclaim that collaboration is life and life is all about collaboration . Is it different in business ?

A thorough analysis of kingdoms , nations , all sovereign states , regional and intercontinental unions show a pattern of internal coalitions , internal unities of purpose and external collaborations . The United States of America is a coalition of fifty-two states . The United Kingdom constitutes Wales , Scotland , Ireland and a deliberate coalition under the auspicious commonwealth . The United Nations is a multi-sectoral organization that brings together almost all the nations of under the sun .
There are many benefits of being part of an orchestra . No one instrument sounds better than an opera of a full orchestra . The glorious sound of one hundred and twenty voices in concert with a sixty part musical instrument ensemble together with a masterpiece lyrical piece is heavenly as it is uplifting . With a sharp swift master conductor , each musical piece they play is a goosebump raiser . An orchestra is a coalition of carefully picked Master of Art in their rightful voices or instrumental playing . The pieces they play also are well arranged to have the collective input that can literally bring hearing to the deaf .
Sharpen your Art
We are all unique . Our gifts are raw , for us to fly we must work them out . All our businesses are unique even if they look similar . Our backgrounds are different , our intentions are different . The way we run the said businesses is all different . Some are run by one executive . However , we can all sharpen our approach , increase efficiency , be more intentional on building quality and rework our product or service offering to give the best value yet . To sharpen all these areas we have to collaborate within our teams and with the external business partners .

It is now factual to say that collaborations grow business , create new value and increase the market scope for a product or service . This is the more reason why collaboration among musical or visual or any other artists create new masterpieces .
Publish your Art
What is known can be considered . For it to be considered , it must be sampled . We must find unique ways to create a market leveling strategy . How do we create a fighting chance against well established brands ? Build on the strengths of a small energetic and enthusiastic team . The efficiency of being small , makes accountability traceable and adds the human touch to every customer experience . With no call center , clients call you . They do not have to wait for you as you are readily available . Use this as a charm and grow their loyalty . Share this personal winning stories , build on the excellent customer experience . Personally sign off on your products and service . Big brands use this at a bigger scale - do it and do it well at the SME level .
Grow your Art
The product or service may not change over time but the art around how we serve our clients ’ needs to change for the better . The customer journey from the first impression to the sampling , sale and loyalty is delicate and needs to be intentional , meaningful and unique . Many brands grow loyalty from their client base because their experiential art stands out . The emotions evoked to this enables a business to grow its profitability margin on its bouquet products whether high end or middle level . A flower shop can sell the same bouquet in a different arrangement and packaging for far better margins . This is what I mean ; 20 stalks of roses can be just that , but you can have three different arrangements for different prices . One could be just the roses wrapped and held with a ribbon - let ’ s call this the base product . The other could be option one with some ferns , daffodils with a special
26 MAL48 / 22 ISSUE