Marketers need to have direction and a common goal to pursue so that the full potential of the profession can be felt on the national platform and this requires involvement at various fora where marketing can lend a hand for development .
50 MAL43 / 21 ISSUE
It is apparent that marketers are professionally trained to be change agents and as such are best placed to pull up a company or a community to grow but if only they can be heard and permitted to do the job that they are eminently qualified to do .