opinion , how far do you see technology going to replace the human workforce ? We are already seeing systems replacing people in several industries , for example the driverless Uber ’ s .
Repetitive roles will be automated and replaced by technology systems . This improves the speed of delivery and accuracy for roles humans have mastered . Now , with increased speed , greater efficiency and undeniable accuracy , businesses can consistently serve more customers and are likely to increase retention , unlocking the maximum customer lifetime value . This is certainly great news for businesses !
As redundant roles are replaced by automated systems , digitisation brings with it a whole new untapped market for career and business prosperity . For example , according to Globe News Wire , the global Digital Content Creation market size was estimated to be worth USD 11 billion in 2019 and expected to reach USD 38.2 billion between 2020 and 2030 . Here in East Africa , the digital content industry has only but touched the surface .
The jobs of the future include roles like content creator , digital marketer , AI & data scientist , cybersecurity & virtual reality experts , data protection officers , just to name a few .
Linking Marketing To HR Disciplines
You started your career as a Marketer . Can you briefly share your career journey to-date ?
Yes , I did ; Marketing is my passion . My educational background is in IT but I was fortunate enough to know I wanted to follow my passion while leveraging my knowledge of IT . I strongly feel the success of any business largely depends on how effectively it communicates with target customers . Consumers buy and interact with products from brands they love and are proud to be associated with . Similarly , I wanted to take ownership of my career and do work that I would be proud of , fully cognisant of the steep learning process to gain success within the field .
At the time I joined BrighterMonday as Marketing Executive , there was a vacant position in the Marketing department for a Manager . Once I joined , I worked my fingers to the bone and managed to influence the firm to keep the Manager position vacant for internal promotion , providing myself the opportunity to grow into the role . It was also a time of transition where the business was acquired by One Africa Media , which later became ROAM , backed by Ringer . Within four years , I had moved from Marketing Executive to Manager and then to the Head of Marketing . In my 5th year at BrighterMonday , I was appointed CEO .
“ HR personnel are perhaps among the best marketers an organisation has , though they are never seen that way .” What are your thoughts on this ?
Indeed , I am not an HR professional , but I have many friends in the industry and have learnt a lot from them . I can claim that now , I can think as HR from those engagements . HR shapes the perception of the business from within ( internal customers / staff ) and drive the policies and culture of the organisation .
Similar to a Marketer , HR finds the best way to communicate with staff about policies , processes or onboarding with the goal of acquiring and retaining the most productive workforce to meet
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