the solutions people seek to bring balance and the elusive peace in various aspects of their lives . Our brands should ooze trust and be seen to front formidable solutions that solve problems beyond our profits . As I have said before , Standard Chartered ’ s slogan “ Here for Good ” in their brand campaigns illustrate they are more than just another bank . HongKong Shanghai Banking Corporation ’ s motto “ Together we Thrive ” and the compelling testaments have stuck with their clients through the hardest of times ( world wars , economic turmoils etc ) and earns them their clients ’ loyalty and admiration .
The Shield of Faith
Let all the investment we make in our lives and businesses be for the greater good of people . The returns may not be immediate but in the long run , whenever lives are built then the brands become great . Have faith in our staff , partners and clients alike . Let them feel it , see it and witness the faith in action . The bible firmly states that faith without works is dead .
The Helmet of Salvation
Our personal and business brands ought to aspire for the greater ideals in life . Let all we do put value and emphasis in building people up . Growing their steps into a mighty people . Guide them to the best part of their lives yet . Our little steps should count in the bigger picture of global solutions as unto God . Support and plug into projects that have people in their center . Make bold statements in our social responsibility . The Wings To Fly scholarship by Equity Bank is a good example . The Life Is Water funding by Safaricom Foundation is another one among others . This builds a voluntary army of goodwill individuals whose numerous guardian angels then become our centurions .
The Sword of The Spirit
Do you stand for what you say ? Do you mean what you say ? Is your word bankable in the thick of things ? The sword of the spirit is equated to God ’ s infallible word . What he says he does , what he says stands the test of time . Do you move with the wind when the going gets tough ? Will you abandon your staff , clients and partners in the tough and rough times ?
The Prestige mall , the Junction and Galleria management stood by Nakumatt in their hardest of times . When they were no longer bankable . They extended their goodwill over and over again to protect their once anchor client . And I believe had they not been declared bankrupt , these partners of theirs would have supported them to stand back on their feet . There are witnesses who have been won over by their kind gesture and will give them business today and in the future . The sword of the spirit is to be wielded not so much in our defense but for those that we hold dear in their vulnerable times .
The book “ Corporate Giants : Personal Stories of Faith and Finance ” by Bob Darden & P . J . Richardson shares about people who embodied and lived these tenets in their lives and businesses . The testimonies there-in are profound . I do persuade you to also consider “ Giants of Enterprise ” by Richard S . Tedlow , whose account of seven of the most inspiring innovators and business magnets of our time is fresh . When you query other commentaries , articles and background information on the seven ; the revelations are reassuring as the sun that great businesses are built on the full Armour of God .
Lunani Joseph is a Technology & Governance Analyst . He is the Managing Director of Insynque Solutions a technology & value addition firm and also an Advisor to H . E . Wilbur Ottichillo , Governor , County Government of Vihiga . He can be reached at via mail at : JLunani @ in-synque . com .