adapt to the changing workplace needs . If you are an Events Planner , for example , learning digital marketing skills will help your business reach a wider audience and tap into virtual events to capture and create new demand .
Being a long-established online-based organisation , how has digitalisation affected BrighterMonday ?
Our value proposition challenged the traditional recruitment norms within East Africa . The traditional job application process required shortlisting piles of physical CVs for extended periods of time , followed by physical candidate assessments . From the onset of our business , we leveraged the incoming digital age to future proof our business and drive effective , efficient , convenient recruitment processes for our customers . As a forward-thinking , customer-centric business , we have heavily invested in technology to offer diverse solutions with the ability to easily scale up .
After the first Covid-19 case was reported in Kenya , we were able to set up our business remotely within just a few hours , ensuring our customers experienced business as usual . Because we had already digitalised our processes and workflows , what seemed a challenge for other recruitment organisations , was very simple for BrighterMonday . Our focus remains on improving our customers experience and helping them achieve their goals by equipping them with the right talent to evolve .
Does innovation have a role at BM and what benefit does this
provide your customers ?
We continuously innovate our products and solutions using technology to improve the process of finding and hiring the right talent and to create additional value for our users . This ensures we always stay ahead of the markets ’ needs .
Our Best Match solution , for instance , qualifies , tests and ranks applicants using a combination of world-class skill assessment products ; it ’ s seamlessly integrated AI engine then picks out the best-fit candidates from the pool of applicants . This process is completely automated which provides accuracy , efficiency and speed .
Similar to a Marketer , HR finds the best way to communicate with staff about policies , processes or on-boarding with the goal of acquiring and retaining the most productive workforce to meet the bottom line . With the increasing competition for the best employees globally , HR ’ s need to compete for talent the way Marketers compete for customers !
Our Product development team is tasked to progressively improve our customers ’ experience . For example , with various updates on our website and application procedures , jobseekers can now only submit applications to jobs they qualify for . This enhanced system automation ensures that a jobseeker saves time by only applying to roles they are likely to be considered for , which in turn enhances the quality of applications for each job posting .
We saw the implementation of General Data Protection Regulation which affected many businesses globally and catalysed similar regulations across the world including Kenya ’ s Data Protection Act in 2019 . What did this mean for a data-driven business such as BrighterMonday ?
The key data protection issue was to give the authority back to the user ( owner of their personal data ). We have ensured full compliancy with data laws by disclosing our intended use of our customers ’ data and providing the option to delete or retrieve all their data at any time from our system . All data on our system is encrypted so that in case of a breach , our customers ’ information is protected . In accordance with the law , we appointed a data protection officer who ensures we remain compliant to changing requirements and acts as the middleman between the users , systems , organisation and the regulator .
Hybrid Models Taking The Centre Stage
People are the heart of a business ; however , we can ’ t ignore the 4th Industrial Revolution is upon us . How has the global push towards digital transformation impacted recruitment processes ?
From a talent vantage point , the greatest impact is the monumental shift to remote working driving global recruitment . This has expanded the talent pool and thanks to technology , people can work-fromhome anywhere in the world . According to Forbes , 26.7 % of Americans will work from home in 2021 , compared to 7 % who had the option to work from home in 2018 . Global technology giants like Twitter and Dropbox announced their shift to permanent work-from-home setups and Facebook declared remote working for 50 % of their employees for up to ten years .
Most organisations are adopting a combination of remote and onsite working , allowing more flexibility for their employees . Ultimately , flexible working improves motivation , increasing employee retention , loyalty and happiness . However , it comes as a double-edged sword for employees as the shift to remote working has greatly increased talent availability in the job market . Employers are no longer seeking the best talent within a localised region , instead they want the best globally . A company seeking a program developer or digital marketer can now hire experienced , highly-skilled individuals based anywhere in the world . Not only does this save on employee-related fixed costs but also provides diversity and inclusivity which are all necessary advances for continued business growth .
Let ’ s be a little bit imaginative here , Emmanuel . In your
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