We need to remind all and sundry that Marketing is the engine that drives business and if you emasculate the engine then it is small wonder that the government efforts to brand the country are lack-luster and uncoordinated since Marketing is not at the core .
The only viable solution to bring order and accountability in the marketing profession in Kenya is to give it legal teeth by having the profession operate as a legal entity . We feel that this is a move that is long overdue and should have happened at least a decade ago .