MAL42:21 | страница 26

MARKETING PEOPLE

Graham Villiers-Tuthill

By Marketing Africa Crew

24 MAL42 / 21 ISSUE

Working in new communities means that you must get out of your comfort zone , because you don ’ t understand how people socialize , their humor codes , gender roles and what shapes their culture . You rely on using the core principles of marketing as a compass , and you never stop asking questions about the consumer .