MAL40:21 | Page 79

the circumstances for you as an individual . You could change your mindset to look at risk differently and end up with a very different outcome from usual .
Effort ties in with hard work and a determined attempt to achieve an end goal . You may want to buy land and build your dream home . So you choose to find options for acquiring the land and financing construction , instead of lapsing into endless wishes and hopes that the dream house will one day suddenly appear . Or believing that you are unworthy or incapable of achieving this dream .
Mindset and perspective - throw away the limiting beliefs , for you are destined for greatness .
Dweck goes on to say what marketers have known for a very long time . When mindset changes , one is able to take the right action . The beliefs and thoughts translate into action and drive one forward . She says , “ exceptional people have a special talent for converting life ’ s setbacks into successes .” This means that if you encounter failures , your mindset will determine how you process the failures .
If you are willing to look at it as a learning

Effort ties in with hard work and a determined attempt to achieve an end goal . You may want to buy land and build your dream home . So you choose to find options for acquiring the land and financing construction , instead of lapsing into endless wishes and hopes that the dream house will one day suddenly appear .

moment and embrace the failure as part of experience , then it is highly likely that you will be building resilience as part of growth . If on the other hand , you look at failure as a catastrophe and unable to move forward from that point , then it will bog you down and hold you there .
Dweck adds a powerful observation ; the use of the word YET . She calls it the power of YET . Basically it is about saying that you have not yet achieved what you are looking for . That changes the perspective totally from I did not achieve it at all . So if you haven ’ t got the best grades , you haven ’ t got them yet . If you haven ’ t got the dream house , you haven ’ t got it yet . And if you haven ’ t progressed in your career as a marketer , you haven ’ t done so yet . Such a simple word , but with so much power to change your mindset .
In the words of Wayne Dyer : “ If you change the way you look at things , the things you look at , change !” Here ’ s wishing you all a wonderful 2021 with a growth mindset . May you achieve all you set out to accomplish !
Thrity Engineer-Mbuthia is a seasoned marketing professional and a personal development coach . Want to build your leadership skills ? Drop her a line at : Mycoach @ thrityengineer . org for a free virtual 30 minute coaching consultation .

10 DAY VIRTUAL DIGITAL MARKETING BOOTCAMPS

- 2 HOURS / DAY

Register for the 3 level certifications in Digital Marketing

Registration Ongoing
Level 1 : DM Specialist Level 2 : DM Expert Level 3 : DM Professional
ADMI NOW OFFERS DISTANCE LEARNING
Contact Us : + 254 706 349 696 admissions @ africadigitalmedia . org www . admi . ac . ke