What in your opinion is the weak link in marketing investment products to Kenyans ?
Financial literacy in my opinion , because the money language is sometimes complex and hence there is need to break it down to simple English or language . The other weak link is attitude to risk and hence past experience both in real terms as well as hearsay has had a huge impact .
How are you able to indulge your clientele on financial planning when the pandemic has instilled the fear of God even for their own survival ?
With or without the pandemic life has to continue and hence it has been important to create hope for tomorrow . With the restrictions on movement and interactions it has been imperative for everyone to think ‘ without a box ’ and see how best to maintain a calm relationship with both existing and potential clients . Technology has helped our business and enabled continuous interaction both at personal and group levels .
Among the biggest hindrance to individual financial planning is access to readily available information . How is CICAM addressing this nagging challenge ?
Presence in the minds of clients goes a long way in building long-lasting relationships and hence we came up with various technological innovations to ensure we are present in the possible spaces for the clients . We have a Mobile Application , Chatbot dubbed Sue a robotic engineered self-service and a Web-Portal which bring convenience and efficiency in customer interaction .
What is CICAM ’ s unique value proposition ? Who is your direct target market ? What is your typical route to market like ?
Quality and secure investment service at our investor ’ s convenience . We are open to all investors especially individuals and most importantly to improve the financial literacy . We serve the cooperative movement , organized groups ( chamas ), corporates , schools , churches and professionals ( consultants ). We do not close our business to anyone but are open to listen and tailor a product / service to all .
How do you involve your clients in infusing more value in your solutions to their investment challenges ?
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