just about the quantity of traffic but the quality as well . If your website has a positive ranking in search engines , it is more likely to come up as a result during a web search related to your industry / product . Technical hitches , such as pages that take too long to load on your site , drop your website ’ s ranking .
Your online services should enable the consumer to transact and communicate with you more directly and efficiently . This includes features such as a live chat . Data has shown that one of the shifting consumer behaviours is taking time to compare brands with about 50-70 % of once loyal consumers now trying new brands . If your website does not make the cut , the consumer is on to the next one .
On a high note , consumers are more ready to share their data to access information they consider useful compared to prepandemic times . Your website should contain that information and the opportunity for people to share their information e . g contact details or an answer to a survey question .
Boost brand leadership through PR activities
The pandemic has led to an increased need for information . Consumers have to make their choices more carefully . Given the challenging economic times , consumers are more particular about value for money . Thought leadership and useful articles are a good way to keep your consumers informed , and that is something they will appreciate of you as a brand - that you care enough to keep them informed .
Your marketing strategy is unlikely to succeed if it does not retain a strong human aspect . Your brand should nurture meaningful connections as well as opportunities to connect . Keep interacting with your audiences and let them know that you want to understand them and their needs better so that you may serve them better - when they are ready to make a start - if not now .
Data has also shown that retaining and increasing your SOV ( Share of Voice ) during recession was a great contributor to both recovery and long-term growth .
As much as data says organizations that continue to market recover faster , this is only if well strategized . Splashing marketing spend at such times without data , thought and process may result in the false conclusion that marketing is not an effective recovery tool with the contrary being true .
Added to that , it is understandable that adversely affected industries may simply not have the budget to market at all . This then calls for creative ways of staying in touch with your consumers without centring the activities around spend . Thought leadership could be one of those ways . Good luck !
Katya Nyangi works in education management as the Communications and Marketing Director for Makini Schools . She has previously written personal essays on theelephant . info , and journalistic community stories on her blog byawoman . com . You can engage her via mail at : Katerina . Nyangi @ gmail . com .
H O M E S
B A H A R I N I
F E E L I N G F A T I G U E D
O R
S T R E S S E D ?
. . . . W E ‘ V E G O T Y O U !
Head down to Chrystal Baharini !
S E L F C A T E R I N G B E A C H F R O N T S U I T E S
V I S I T O R C O N T A C T U S T O D A Y G O L D E N B E A C H R E S O R T D I A N I
KOSEN +( 254 ) 722700642 info @ chrystal . co . ke
* Rates include utilities , Wi-Fi & housekeeping *
Visit us at Chrystal Homes Apartments on