One of the perks of having a . KE domain names is that the investment required to get one is actually quite inexpensive . Over the last few years , KeNIC has been adjusting their rates downwards so that they are much more affordable for the domain name registrant , even by global standards .
The second thing is that . KE domain names , by being relatively few registered to-date means that you can almost always get the domain name you want or need . This is NOT the case with global domain name extensions like . Com which have a much larger updates of millions and growing .
Create a website using WordPress
Having a website used to be something that was expensive and time-consuming . Thanks to the rise of flexible and userfriendly website building platforms like WordPress , it ’ s no longer rocket science , nor is it expensive to create a website . WordPress is the world ’ s most popular open-source content management system or CMS with over 455 million websites running on it globally . Read that mindboggling number again !
To create a website with WordPress , you will need website hosting service where WordPress is installed . Thereafter , the process of building your website either through a website designer or buying a WordPress theme or creating one from scratch ( which tends to be more expensive
One of the perks of having a . KE domain names is that the investment required to get one is actually quite inexpensive . Over the last few years , KeNIC has been adjusting their rates downwards so that they are much more affordable for the domain name registrant , even by global standards .
Things will never be the same again , for the better it seems . If nothing else , we now realize that our preconceived notions about what can or cannot be done via the internet is in complete tatters . We now live in the future ; a brave new world of endless possibilities that can be delivered by the ever present and increasingly important Internet .
as it ’ s customized rather than being template-based ).
Once a theme has been purchased or created as well as installed on WordPress , you can customize the look and feel as well as populate it with content in the form of copy ( text ), images , graphics and videos to make it reflect the look and feel you desire . This whole process can take as little as a day .
Implement Search Engine Optimization ( SEO )
Once upon a time , you could build a website , go live and people would find it without you doing any kind of search engine optimization or ‘ SEO ’. SEO is the process of improving the volume and quality of traffic to a website from search engines via " organic " search results for targeted / relevant keywords and key phrases .
In a nutshell , the ( old ) Internet days of ‘ build and they will come ’ are over as SEO has become essential for website success . Steps include adding unique and useful content to a website , ensuring that content is easily indexed by search engines , as well as other factors that matter for search engines like Google and Bing .
SEO is one of the best ways that businesses have in terms of gaining visibility online because it allows them to bring in more visitors through free , organic search results .
Optimizing your website and increasing its ranking in search engines gains it more visibility and increases visitor traffic to a website that can generate more business .
Install an SSL certificate
In 2018 , Google took the bold step to ensure that any website visited using its Chrome web browser that did not have an SSL Certificate that enables HTTPS would issue a warning that the website is ‘ not secure ’. This is a significant issue since the majority of Chrome users would not feel comfortable using a website that does not have HTTPS on this basis .
To put this into context , as of this writing , Google ’ s Chrome browser has a global desktop market share of approximately 70 % and 65 % on mobile . The numbers don ’ t lie so you need to ensure you have an SSL certificate installed on your website as a most basic requirement to ensure users feel safe using it .
Enable E-Commerce with WooCommerce
WooCommerce is a customizable , opensource eCommerce platform built on WordPress . The WooCommerce plugin can be added to any WordPress site and set up a new shop in minutes . WooCommerce enables you to get secure payments , configurable shipping options , and more , out of the box - for free .
Given how many consumer-focused businesses in Kenya have been affected by Covid-19 , many have opted to adopt e-commerce as an important alternative to traditional distributor and retailer channels . In a nutshell , WooCommerce connected to a local payment processing provider would enable you to adopt a direct-to-consumer or D2C business model within a matter of days . It ’ s really that easy .
Moses Kemibaro is multiple award winning TechBlogger at moseskemibaro . com where he rants and raves about all things digital in Kenya and Africa . He is the CEO of Dotsavvy , Kenya ’ s leading digital business agency . You can reach him via email at : Moses @ moseskemibaro . com .