MAL36:20 MAL36 | Page 6

Guaranteed Support: We have a local presence and this means there's constant communication between registrars and registrants to make sure they are enjoying their online presence. Our customer care team is readily available to attend to any matters arising. How does KeNIC benefit the Community? Economic benefit to Domain Name System (DNS) Ecosystem: As mentioned above, in our value chain are registrars who buy domains in bulk from the registry to sell to registrants. We have over 200 registrars who in turn have a large workforce under them that includes resellers. Most of the resellers are young people who sale domains to generate some extra income. Entrepreneurship: One of KeNIC’s mandate is to contribute to the Kenyan economy, we do this by providing income sources to many young people and small businesses through the .KE reseller program. The reseller program is an initiative aimed at ensuring convenient access to .KE products, through collaboration with resellers countrywide. A reseller can either be an individual or a company that registers domains on behalf of a registrar. To Sign up all you have to do is to get attached to a KeNIC accredited registrar. Training Programs: KeNIC runs DNS/ Domain Name System Security training for registrars and resellers, there are plans to make this training available to those who may be interested besides the registrars. In addition, KeNIC through various partnerships has trained a number of SMEs on how to take their businesses online and expand their market reach. CSR Program: Through various partnerships KeNIC has supported businesses by donating domains to transform and help get their operations online. Technology: We provide a service that makes online connections easier through leveraging technology to improve on delivery of products and services online. Internships: We offer internships that provide graduates with on the job training and helps them gain valuable working experience. How do I register a domain? What are your plans for a rollout to the mass market? .KE domain names are registered through KeNIC accredited Registrars. You can register a domain name for up to 5 years and set-auto renewals with the registrar to ensure your domain remains active. Domains are available for all individuals and entities that wish to register a .KE domain. We recruit Resellers countrywide through partnerships with incubation hubs and innovation centers. Our aim is to have accredited Registrars in every county across the country. What are you doing to actualize your dream to have every organization and individual on .KE by 2030? Some of the strategies we have put in place include forging strategic partnerships with like-minded organization to grow the uptake of .KE, creating awareness on the importance of organizations and individuals having professional email addresses, we also work to ensure we meet the highest satisfaction standards in customer service to maintain our existing clientele and continuously look for ways to innovate and develop new products to build trust in the .KE domain name. In addition, we have increased internal operational efficiency by maintaining a 99% uptime and ensuring that we get on board highly competent staff to help us achieve this vision. Looking at the current uptake in the country, do you feel you are on track in achieving the projected vision? Comment on the level of uptake of .KE in relation to other developed countries? KeNIC has made great progress, we are third to South Africa and Nigeria in terms of the number of domains registered. Our domain numbers are well over 100,000, if we implement all the strategies envisioned we will be on track to achieve our mission. What key challenges do you face as an organization in fulfilling your set goals? Like any corporate we have numerous challenges that we navigate through but the key ones for us are Domain Deletions; Lack of consumer education on the importance of having a personal domain name; Stiff competition from free marketing platforms like social media; and Poor perception of .KE brand - as being a local domain with no global reach. Cybercrime has grown in leaps and bounds with the growth of internet penetration in Kenya. How is KeNIC lending hand in mitigating this? KeNIC is working closely with Communications Authority through The National Kenya Computer Incidence Response Team (KE-CIRT) which provides assistance in implementing proactive measures to reduce risks of computer security. In addition, KeNIC assists in cyber security by securing the .KE domains and DNS infrastructure. There are various threats to DNS including: server crashes, server compromise, denial of service attacks, amplification attacks, cache poisoning and targeted host attacks using zone information. We have set up disaster recovery sites, online secured (SSL) Registry system, backend database backup and redundancy and have implemented a secure network and DNS Firewalls/DNSSEC. What measures have you put in place to ensure brand protection and eliminate domain theft? At registry level, we have secured all zone levels and we sensitize all our accredited 08 MAL36/20 ISSUE www.aar-healthcare.com