Showmax, and Amazon Prime, you’re
able to get and control the entertainment
you consume. Attention spans are getting
shorter every day and brands are relying on
creatives to tell their story through song,
film, and animation to be able to intrigue
people enough to grab their attention.
The Africa Digital Media Institute
(ADMI), a creative media and technology
training institution based in Nairobi is
transforming the creative education to
bridge this skills gap. ADMI believes that
the unemployment crisis has little to do
with the unavailability of jobs but rather
with a job mismatch. ADMI’s solution
is to incorporate practical learning,
taught by industry practitioners at the
top of their field, industry exposure, and
work experience to give its students a
wholesome approach towards creating in
the digital age.
Through their partnerships with the
best creative schools around the world,
students at ADMI are able to graduate
with the ability to create content that
creates an impact and is marketable not
only in Kenya but around the world
- all without leaving the country. The
innovative learn-and-work model ensures
that students build a portfolio of real-
life work experience in their fields while
pursuing their education, setting them
apart in a job market that is exhausted
with training entry level employees before
they are ready to work.
ADMI prepares its students to be ready
for this market, a fast-paced economy
whose needs have vastly transformed
from the era when all you needed was a
degree to get ahead.
However, so much of it never sees the light
of day because of the lack of investment in
opportunities for young African creatives
to develop and blossom in their art.
Active investment in
overflow of creative
continent will enable us
compete in the highly
creative market.
nurturing the
talent on the
to penetrate and
lucrative global
Whether music, film, literature, animation
or video games are your mediums of
expression, the world is listening - why
wait?
The creative industry is the present and
the future. With 80% of the young people
in East Africa without jobs, it's time to
diversify the economy to respond to the
incalculable opportunities for young
people in the creative industry.
African creatives are creating art and
infusing it with aspects of their culture to
transform the African story from one of
poverty and famine to the beautiful things
we all know and love about our cultures.
Charlene
Kamali
is
the
Communications and Outreach
Fellow at the Africa Digital Media
Institute. You can commune with
her on this or related matters via mail
at: Charlene@africadigitalmedia.
org.
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