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TALKING POINT Death By Dieselization, SGR And How Foxes Win By Boniface Ngahu T echnology disruption has ways of reorganizing things enough to cause havoc to many stakeholders. Given how some technologies last for decades many people base their life on them. Infrastructure also can make or break some establishments. A few examples come to mind, from the USA there are states that have very well established coal industries, they even have days set aside to celebrate coal and brands that leverage on the resulting culture to win the hearts of consumers. However, these states find themselves in a corner as climate change debate targets fossil fuels and especially coal for replacement with cleaner energy sources mainly renewables. Other sources of energy like solar are becoming cheaper as new technologies emerge to perfect the ways of capturing energy from the sun. Death by Dieselization, Connecting the Dots as SGR Left the Station Recently Kenya completed the Standard Gauge Railway (SGR) from Nairobi to Mombasa. My prediction was that the SGR will revolutionalise the way Kenyans travel or goods will be transported between upcountry and the port city as it did. The only thing that was worrying is how businesses and people who have designed there main life around the formally dominant road transport infrastructure would be affected. This year’s Marketing Society of Kenya Gala Awards Dinner had the theme of Connecting The Dots and we are reminded that Steve Jobs said that one of the best ways to do that is looking back in history. When we looked back we found what was From the Dieselization experience it is stat- ed that while there are many victims of such progressive developments there are also win- ners. Some of the losers are those people who are well established and heavily invested in the traditional sectors affected, churches also lose flocks and some would close. Fam- ilies and community based people also lose. But Nomads win as they can easily relocate which also apply to younger people who are heavily mobile. 22 MAL33/19 ISSUE termed as death by dieselization which happened after the diesel engine was invented. Many towns that had thrived as refilling stations along the railroad died as a result of the disruption. The new engine was more powerful, it needed less staff and some skill sets became obsolescent. Recently, some Mombasa politicians have been organizing regular street protests against the directive by government to transport most containers through SGR. They argue that this is killing the local blue economy that has thrived as a result of road transport activities. Those who conduct businesses in the tracks stop overs have also been communicating about the scarcity of customers. A report by University of Nairobi confirms that this has actually happened. It also indicated some positive impact from domestic tourism as more people are travelling to the Coast City through the SGR. The only advice I can give is that instead of politicizing the issue Mombasa Leaders and citizens need to realign themselves to the market realities because as Margaret Thatcher said, “you cannot bulk the market”. One of the wise things to do is to leverage on the new domestic tourism wave. I was in Mombasa and I noticed the lack of activity from evening to the night as people retire home, the impact is real.