Facilitate free webinars and 15-minute clarity calls so that you can get valued face time with potential clients and continue building on trust in what you have to offer them .
Sell !
From your One-on-Ones , you definitely have people who want what you have to sell , who at the worst are at least mildly curious about your business . This is the moment you articulate the breakthrough your product will give them . Wrap it up with a key finisher CTA ( Call to action ): deadline dates , times , offers , and price .
Convert
Follow up on those potential clients you made a sale to . Remember , a sale is not complete until you have money in the bank . Induce with secondary offers , early payment discounts , flexible payment plans , and deposit-taking . The art is how to do this without coming off as desperate or nagging .
Feedback
Reach out to people who purchased your product or service and through their feedback understand their unique painpoints , areas of improvement , and also what makes you stand out from the rest .
Membership
Keep a database ( also called pipeline ) of all people who have directly contacted you with an email and phone number . Chunk them into buyers , repeat buyers , and potential buyers . They are valuable for cross-selling , up-selling , and for use in powerful on-line and off-line testimonials . Remember to ask for fair use of their images on your social media platforms .
Referral
Reach out to your members for referrals and give them an opportunity to partner with you and expand your brand and your business . A well-structured referral system not only grows your customer reach but can also be a secondary source of passive income .
Appreciation
Always reach out and back to your membership portfolio and look for creative ways to appreciate and reward them through freemiums , gift hampers , tickets to events , cocktail events , book signings , and frequent social media mentions .
If you follow these non-technical , 10 steps and refine this process continuously you will experience a compounding effect on your customer traction growth across social media platforms and more importantly your traction where it matters most : for buying customers .
Until you do so , it really doesn ’ t make sense to start paying for social media ads and expecting immediate revenue from strangers .
Jan Okonji is the founder , Business Growth Solutions and an entrepreneur with a passion for turning ideas into profitable businesses . He can be contacted for business support services and advice here , or through his email at : Info @ bizgrowth . club