include a listening tool to further deeply understand what your consumers are saying and thinking .
You can post both organically and also pay for ads . Most social media platforms have a paid form of advertising solution . It ’ s important to understand the kind of assets to use on the different social media platforms . In order to maximize the potential of your channels in the state of social media today , there are additional social media marketing tools that can help simplify your process . From content creation tools to link shorteners , to tools that track brand mentions - there ’ s significant value that each of these types of tools will bring to your company ’ s social media strategy . Some of the amazing ones are ; Hopper HQ , Mention , HubSpot , and MobileMonkey .
Affiliate Marketing
Affiliate Marketing is an effective way for digital marketers to create a sales force . It ’ s a way of digital marketing that involves a merchant paying commissions to one or more affiliates for advertising and promoting the merchant ’ s products with referrals .
Affiliate marketing has its beginnings in the 1970s . After the emergence of online businesses , affiliate marketing attracted a lot of attention . The origin of affiliate marketing was driven by the desire of companies and individuals to share their ideas , products , or services with others . As time went by , and new technologies emerged , affiliate marketing became a prominent means of giving an extra advantage to potential advertisers through the use of online platforms .
There are several websites that link merchants with affiliates and that ’ s a good place to start whether you want to promote your products as a merchant or become an affiliate marketer for other people ’ s products . The affiliate marketing process involves , choosing an appropriate tool or platform you want to use , and setting up the guidelines , tools , image specifications , as well as commissions . After this , the affiliate then selects a merchant and vice versa . The affiliate then starts to advertise the products , customers click on the affiliate ads and are taken to the merchants ’ website . If the customer purchases an item , the transaction is validated and credited to the affiliate . After completing the sale , the affiliate is paid their commission . Some of the tools that can be used here are Voluum ,
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Digital Marketing is very versatile and can give marketers maximum reach from both paid and unpaid traffic sources . Marketers can reach their audiences instantly and even more exciting , you can measure and track results in real-time in an extremely cost-efficient manner .
CJ Affiliate , Has Offers by Tune , and AWIN .
Content Marketing
Content Marketing is an amazing marketing technique for creating and distributing valuable online content like videos , blogs , infographics , images , and case studies to the targeted audience . This content can be distributed in all the different channels that we have talked about . The process involves first establishing the goals of the campaign , setting up buyer personas , performing content audits to find what content works best , choosing a content management system that ’ s best suited for you , keep brainstorming for new forms of content that attract new audiences , focus on the type of content you want and lastly , you ’ ll need to publish and manage your content . The tools used for content marketing are varied ; from Pexels . com for quality images to BuzzSumo which is a one-stop shop , all the way to Question DB for finding and answering your audience ’ s burning questions .
Mobile Marketing
Mobile Marketing is a digital marketing strategy that enables a company to reach the target audience in a relevant manner through any mobile devices such as smartphones or tablets . It started back in 1992 as SMS marketing , and uses multiple channels to reach the target audiences . Audiences are targeted on their mobile devices via Websites , Emails , SMS , social media , In-App notifications , and other applications .
Some stats related to mobile marketing : First off , according to Think with Google , Mobile devices are used for over 40 % of online transactions ; Marketers and advertisers put 51 % of their budget into mobile ads ( Source Impact BND ); Mobile is responsible for an average of more than 40 % of revenue in leading B2B organizations ( Source BCG ).
In mobile marketing , the primary focus is on the customer and personalized marketing . If you want to increase brand loyalty , give them special offers or show them ads based on their location . It gives them a feeling that the brand is genuinely interested in them and that improves purchases and conversation . Other key considerations would be , identifying trends with data and leveraging it , testing and understanding mobile analytics as well as some of the metrics involved in mobile marketing . Consider automating using tools like HubSpot , Monday . com , MailerLite , and Mobile Text Alerts among others .
In Conclusion
We have covered the different digital marketing channels used to reach your customers . We have also reviewed how each channel works , the main features that define them , skill-set considerations , and how they can be used in conjunction with one another including some of the marketing automation tools marketers can use for each of these channels .
Business owners and marketers can market their businesses or brands more efficiently by using a variety of these marketing channels and tools . The benefits brought by marketing automation platforms and similar tools make them an attractive investment for many businesses . Specifically , increased conversion rates and revenue are some of the advantages many organizations have enjoyed from these marketing tools and channels .
Emma Ngutu is a strategy , sales , marketing , and communications professional . She is the founder of Eagleye Marketing ; a strategic marketing , and communications agency that operates in East Africa . To reach her send an email to : ENgutu @ eagleyekenya . com