COACHING
If you happen to know you don ’ t know or perhaps you don ’ t know you don ’ t know , then working with an executive coach can allow you to get clarity and build your leadership skills and style . Research suggests that the coaching leadership style delivers the highest performance in an organization . A personal coach can work with you on a one to one basis to allow a leader to learn delegation , performance reviews , time management , work life balance , great communication and so much more .
As you build coaching as a leadership style , it may also be useful to undertake formal training that helps one learn coaching skills and coaching models . These can assist in a deeper understanding of the coaching process . There are several institutions that train coaches . Be sure to pick an accredited program , so that you are sure of the quality and the recognition of the qualification .
As a marketing leader , you may be the one leading the entire marketing department . You could be a supervisor of a sales team . You could be a team leader at a call centre . You could be a brand manager in a team of
“ Leadership styles may be diverse and have different impacts on teams within an organization . In order to drive change or transformation , a leader may need to adopt a coaching style of leadership that will allow the leader to bring out the best in each team member .”
brand managers . You could be an account executive in a marketing agency . The level of seniority should not be a deterrent for you to explore getting a coach . Anyone at any level can benefit from working with a coach .
When looking at output , it is not the seniority that counts but rather each person at every single level who pulls their weight in the right direction . It also does not mean you must have a team reporting to you to be able to use a coaching style .
This goes back to the definition of a leader . Who is a leader ? My all time favorite quote is by John Quincy Adams who said , “ If your actions inspire others to dream more , learn more , do more and become more , then you are a leader .”
You do not need authority or power to be a leader . You can lead from whichever part of the organization you are . Ask yourself , are you a leader ? Are you someone who inspires others and brings out the best in others ?
In the words of John Maxwell , who also embraces the power of coaching , “ Leadership is not about titles , positions and flowcharts . It is about one life influencing another . “! ■
Thrity Engineer-Mbuthia is a seasoned marketing professional and a personal development coach . You can commune with her on this or related matters via mail : Info @ thrityengineer . org .
GREAT DEALS ON FARES TO KISUMU | MALINDI | DIANI | VIPINGO | LAMU | WAJIR
Telephone : + 254 - 746 - 308 377 E : Info @ marketingafrica . co . ke