INNOVATION come down . Tech-driven departments do not always view things the same way as other departments , and there ’ s some evidence , in fact , that personality types prominent in tech roles may differ significantly from those in other departments , such as marketing . In the discussion of improving collaboration between departments , Industry sources point to the importance of curating a culture of collaboration .
The need for dedicated data and analytics collaboration solutions will increase
In 2017 CIO Magazine explored the leadership traits of successful CIOs based on the California Psychological Inventory , and noted that among the top traits were “ flexibility ” and “ independence .” Regarding the latter , the authors emphasized that maintaining collaboration and the feedback loop was vital . In 2022 , it expected to be seen specialist collaboration solutions appear for data and analytics teams to engage with each other and with their customers inside the business . IT organizations made the shift from phone and email interactions to modern multichannel customer experience solutions . More than ever , IT is acting like a service provider partner . Data and analytics needs to follow IT ’ s lead .
AI-driven data storytelling and narration will improve
As the Chinese old adage says , a picture is worth a thousand words , but when it comes to telling a story with data , it is not always that simple . The picture from the data most often needs an explanation , and not all people have the same skills to visualize and narrate the story . Or the story cannot be told by everyone in a consistent way .
Marketing Data experts have discussed several best practices for data visualization earlier this year , noting that this includes knowing your audience , keeping visualizations as simple as possible and also providing platforms for your team that allow them to work on visualizations collaboratively .
This is where it is expected that AI will play a big role in making the explanation of answers accessible , consistent and much more engaging . If applied effectively , organizations can spend less time debating results and more time taking action .
A return to service will provide the ultimate test of companies ’ data analytics capabilities
Most countries will fully open by December 2021 after the Covid-19 bad economic times . While this will be welcomed by theme parks , travels locally and globally already happening , hotels , casinos , events and gigs , promoters and resorts , it is going to severely test data analytics capabilities .
Questions may include : How do we reengage a massive supply chain that has been gathering dust for 11 months ? How do we prioritize the return of employees by location , job , past performance ? Can we identify and market to customers who are less risk-averse ? How do we monitor signs of trouble in real time ? ( That is , people refusing to wear masks , employees or guests who show signs of being Covid-19 positive ).
In conclusion the bigger challenge may not be analyzing the data - they have the talent to handle that - but in quickly getting to the data in the first place , much of which might be buried in departmental silos . Remind you that the story teller will be the highest paid person in our century . The challenge is to make your organization data tell your brand story today . ■
Joe Nyutu is a Leadership , Strategy and Culture expert . Commune with him on this or related matters via email at :
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