likely to be affected by the shutdown in
the UK, theirs maybe a year too long for
the wait.
The postponed events though count on the
global pandemic being contained within
the next 2-3 months and God willing a
vaccine discovered within the 6-8 months
window to the end of 2020. Whichever
way we look at these, most of these sectors
will be counting on fundamental changes
previously unseen like the security checks
in major airports due to terrorism.
The continuousness of this pandemic
will spill over to 2021 and 2022 sports
events. The FIFA World Cup 2022 and
Commonwealth Games are but some
which will be affected. With qualifiers
scheduled to start later this year, the delays
will mean a revised season for 2021 and
2022. Concerns had already been raised
on the shift from the Summer to Winter
break of 2022 for the World Cup.
Containment, quarantines and lockdown
scenarios will remain with most states in
the next 2-3 months as each continent
continues coming to terms with the
unpredictable nature of pandemics. No
sport discipline worth its salt would love
to look to be exposed to the vagaries of
the coronavirus. Worse still none will want
Stadiums and oth-
er sports venues are
empty, fans restrict-
ed to their houses and
locales while curfews
and lockdowns are
imposed city upon
city and entire coun-
tries too. Globaliza-
tion has shown its
chilling side as the
connectedness and
traversing the world
have been one of the
main catalysts of
the pandemic. resume the season, if and when it becomes
safe for all concerned."
to see its fanbase exposed and suffer the
ignominy of backlash for the insensitivity
to their health and well-being. Richard Wanjohi is a marketing
enthusiast with interest in research
and sports. You can commune with
him on this or related matters via
mail at: [email protected] or
check his tweets @rwanjohi.
I’ll close this by paraphrasing NBA
Commissioner Adam Silver who penned
a letter to fans saying that "we intend to
Brand Aside: Spare a thought for the
brand managers and custodians of the
Corona Beer brand. This beer brand has
already suffered 10% slump in sales in
China alone with more drops expected
worldwide due to the name association
with the Covid-19 virus.
AB InBev, behind the Corona brand says
“The impact of the Covid-19 virus outbreak
on our business continues to evolve. “The
outbreak has led to a significant decline in
demand in China in both on-premise and
in-home channels. Additionally, demand
during the Chinese New Year was lower
than in previous years as it coincided with
the beginning of this outbreak.” In other
parts of the world a study revealed that
even “in light of the coronavirus,” just 4%
of Americans who “usually drink Corona”
say they “plan to stop” drinking it.
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