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likely to be affected by the shutdown in the UK, theirs maybe a year too long for the wait. The postponed events though count on the global pandemic being contained within the next 2-3 months and God willing a vaccine discovered within the 6-8 months window to the end of 2020. Whichever way we look at these, most of these sectors will be counting on fundamental changes previously unseen like the security checks in major airports due to terrorism. The continuousness of this pandemic will spill over to 2021 and 2022 sports events. The FIFA World Cup 2022 and Commonwealth Games are but some which will be affected. With qualifiers scheduled to start later this year, the delays will mean a revised season for 2021 and 2022. Concerns had already been raised on the shift from the Summer to Winter break of 2022 for the World Cup. Containment, quarantines and lockdown scenarios will remain with most states in the next 2-3 months as each continent continues coming to terms with the unpredictable nature of pandemics. No sport discipline worth its salt would love to look to be exposed to the vagaries of the coronavirus. Worse still none will want Stadiums and oth- er sports venues are empty, fans restrict- ed to their houses and locales while curfews and lockdowns are imposed city upon city and entire coun- tries too. Globaliza- tion has shown its chilling side as the connectedness and traversing the world have been one of the main catalysts of the pandemic. resume the season, if and when it becomes safe for all concerned." to see its fanbase exposed and suffer the ignominy of backlash for the insensitivity to their health and well-being. Richard Wanjohi is a marketing enthusiast with interest in research and sports. You can commune with him on this or related matters via mail at: [email protected] or check his tweets @rwanjohi. I’ll close this by paraphrasing NBA Commissioner Adam Silver who penned a letter to fans saying that "we intend to Brand Aside: Spare a thought for the brand managers and custodians of the Corona Beer brand. This beer brand has already suffered 10% slump in sales in China alone with more drops expected worldwide due to the name association with the Covid-19 virus. AB InBev, behind the Corona brand says “The impact of the Covid-19 virus outbreak on our business continues to evolve. “The outbreak has led to a significant decline in demand in China in both on-premise and in-home channels. Additionally, demand during the Chinese New Year was lower than in previous years as it coincided with the beginning of this outbreak.” In other parts of the world a study revealed that even “in light of the coronavirus,” just 4% of Americans who “usually drink Corona” say they “plan to stop” drinking it. AN ASSOCIATE OF: +254 (0) 711 272 672 | 702 606 632 Kilimani Court, Kilimani Road Apartments 04 DIGITAL