or not - the jury’s still out there. For
what he forwent in college years, he
earned in experience and explored various
commercial options - from endorsements
to his latest arts in animation and poetry
that earned him an Academy Award in
2019!
Commercial sports are now organized and
are played to make money as entertainment
events. Sport has become big business;
society has more time for leisure, spending
power, expansive transportation networks
and availability to media outlets and
forms. Sport and sports personalities are
‘commodities that can be bought and sold’
and it is the market that is the driving
force in sports development.
I can also not gloss over the inequalities
that take place in sport - be they
discrimination racial, social or other form
of inequality, prejudices and perceptions
drawn to certain individuals or people
because of their roots. This is still prevalent
in the very arena of sports that’s supposed
to equalize and show us the best talents.
Ours is to overcome this increasing
sportsmanship and striving to uphold
universal integrities - utopian it might
seem, but nothing is impossible.
In his passing, kobe
bryant showed us
the impact and influ-
ence of sports and its
place in society. there
are many instrumen-
tal objectives and les-
sons realized through
sports. their value
maybe
underesti-
mated but whether
you’ve been in sports
as a fan, athlete or
remotely involved,
sports literally re-
shapes the very foun-
dation of our world.
I’ll end this with two of the many quotes
from the late Kobe Bryant, (His definition
of Greatness) “...is to inspire the people
next to you. I think that’s what greatness
is and should be. It’s not something that
lives and dies with one person, it’s how
can you inspire a person to then (in turn)
inspire another. And that’s how you create
something that I think that last forever,
that’s our challenge as a people, to figure
out how our story can impact others
and motivate them to create their own
greatness”
...And finally; “There’s a choice that we
have to make as people, as individuals. If
you want to be great at something, there’s
a choice you have to make. We all can be
masters at our craft, but you have to make
a choice. What I mean by that is, there
are inherent sacrifices that come along
with that. Family time, hanging out with
friends, being a great friend, being a great
son, nephew, whatever the case may be.
There are sacrifices that come along with
making that decision.”
Richard Wanjohi is a marketing
enthusiast with interest in research
and sports. You can commune with
him on this or related matters via
mail at: RWanjohi@gmail.com or
check his tweets @rwanjohi.
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