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requires collaboration across the business. People who do not work on projects on a day to day can see opportunities or pick up issues that project managers would not. Adopting a collaborative model is what propelled P&G to be a global innovation leader. Just google, ‘How P&G tripled its innovation Success.’ “Breaking an old business model is always going to require leaders to follow their instinct. There will always be persuasive reasons not to take a risk. But if you only do what worked in the past, you will wake up one day and find that you’ve been passed by.” Business models innovation is turning out to be a game changer in how firms innovate. Organizations that have been bold enough to change their business model have reaped bountifully. Good examples include Uber, Airbnb, Nespresso, and Netflix “You may hate gravity, but gravity doesn't care.” Competitiveness is far more about doing what customers value than doing what you think you're good at. How many times do we justify new business opportunities based on existing business lenses? As a result, we force-fit new products or services to consumers who do not care. The result is failure. Personal Life Quotes “I had thought the destination was what was important, but it turned out it was the journey.” “If you defer investing your time and energy until you see that you need to, chances are it will already be too late.” “People under-invest in family because it doesn't pay off until the long term. The single most important factor in our long- term happiness is the relationships we have with our family and close friends.” “If the decisions you make about where you invest your blood, sweat, and tears are not consistent with the person you aspire to be, you’ll never become that person.” “The only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven’t found it yet, keep looking.” “What you need is a fundamental humility - the belief that you can learn from anyone.” “In your life, there are going to be constant demands for your time and attention. How are you going to decide which of those demands gets resources? The trap many people fall into is to allocate their time to whoever screams loudest, and their talent to whatever offers them the fastest reward. That’s a dangerous way to build a strategy.” Bringing it all together Clayton Christensen was not only a successful professor and an accomplished author but a father, husband and friend to many. It is refreshing to know that we can achieve greatness at work and in our personal lives. He challenges our pursuit of success in this quote, “It's actually really important that you succeed at what you're succeeding at, but that isn't going to be the measure of your life.” How will you measure your own life? Senorine Wasike is an innovation catalyst with over 10 years’ experience in FMCG, currently working as the Senior Innovations Manager at Kenya Breweries Limited. You can commune with her on this or related matters via email at: Senorine.Wasike@gmail. com. ltd