COVER STORY
The Art Of Entrepreneurship:
The Founder’s Quagmire
By Marketing Africa Crew
"What we found on the ground
was very sobering and disheart-
ening as the majority of the busi-
nesses that should have been the
flagship of local entrepreneurial
talent were stagnant if not re-
gressing. Many were in internal
turmoil due to what became ap-
parent as being caused by the
founders’ errors."
50 MAL34/20 ISSUE
"Although it seems that the ob-
vious reason a person creates
a company is to make money,
in the case of most founders
the need to own the company
superseded financial consider-
ation hence they were willing to
settle for less money with total
control rather than more mon-
ey with diluted control."