MARKETING EVOLUTION
The Allure (Or Not) Of
Marketing
By Marion Wakahe
"Because marketing profes-
sionals draw from different
knowledge pools in order to de-
velop creative, implementable
solutions, it’s difficult to claim
a ‘speciality.’ This, in addition
to the need to be very flexible
in acquiring knowledge and
skill. In the lifespan of the
marketing professional, he
or she would have to unlearn
and relearn possibly more fre-
quently than any other pro-
fessional"
64 MAL31/19 ISSUE
"As the 1900s approached, to
properly equip their students
for the new demands in the
market, universities began to
teach marketing as a discipline.
Prior to the emergence of mar-
keting courses, marketing was
not recognized as a discipline
in its own right; rather, it was
treated as a branch of econom-
ics and was often referred to as
applied economics."