MAL 31:19 MAL31 | Page 58

CUSTOMER EXPERIENCE Identifying Toxic Work Places By Carolyne Gathuru T he amount of time human beings spend at the workplace is so significant that studies abound on the different formulae to calculate the exact amount of time in hours this translates to over a 50 year work stint. What is consistent though, is that the workplace whatever its nature, occupies most of one’s waking hours and as such shapes the direction one’s life takes. With this in mind, there is need to explore what exactly work places ‘market’ when sourcing for talent at different levels, and whether these marketing promises are kept towards internal customer satisfaction? Why is it that workplace stress is often a causal factor of mental health issues, where workers are unable to cope with the working environment including supervisory pressure, work completion demands, insufficient resources and unjust competition? Anxiety and depression resulting from work place stress has seen an increasing number of workers seek mental health services. If asked at the interview stage, no candidate would accept to sign up for these outcomes, and yet the rate at which job interviews abound is in tandem with the rise in toxic workplaces. What creates this disconnect? Is it a case of over promising and under delivering at the interview level? Just as with any sales process, talent recruitment goes through the typical sales Anxiety and depression resulting from work place stress has seen an increasing number of workers seek mental health services. If asked at the interview stage, no candidate would accept to sign up for these outcomes, and yet the rate at which job interviews abound is in tandem with the rise in toxic workplaces. What cre- ates this disconnect? Is it a case of over promising and under delivering at the in- terview level? 56 MAL31/19 ISSUE cycle: Prospecting - where the hiring organization actively looks for prospects to interview for purposes of locating candidates that would prove suitable to match the organization’s needs; Approach - where the human resources or associated department sends out invitations to shortlisted candidates to present themselves for the interview; Presentation - where both the organization and the interviewee present themselves for ‘sale’ with each party presenting what they are offering on the table for uptake by the other; Handling Objections - both ends handle any objections arising during the interview conversation to ensure clarity with regards to what is on offer and the package the potential employee or the potential employer comes with; Closing the Sale - where the job offer is presented, and terms and conditions agreed upon including remuneration package, benefits, working terms, start dates and expectations; and After Sales Service - where the organization delivers on the ‘sales’ promises and ensures continuing internal customer experience excellence. Can one tell what kind of organization they are joining just from the interview process? As with products and services, can the interview candidate tell from the packaging what could possibly be on the inside? What does the interview process reveal about the contents of the product the candidate is looking to purchase and sign up for? Should candidates also assess for suitability the organization they are seeking to join from the experience during the interview process? Typically, C M Y CM MY CY CMY K