CUSTOMER EXPERIENCE
Developing And
Inculcating An Internal
Customer Environment
That Inspires Productivity
By Carolyne Gathuru
"Brands that honor their inter-
nal customers and provide an
internal customer environment
in which their teams thrive, will
not only make it to the roll of
customer experience excellence
honor but also without doubt re-
cord great external execution."
30 MAL30/19 ISSUE
"Creating an internal customer en-
vironment that leads to holistic
success, should take on the same
serious approach that developing
the organization’s annual financial
budget does. The audit and risk sys-
tem in place needs to analyze this
parameter and provide reports that
management and the board should
scour and set targets for increased
achievement."