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COMPLACENT MARKETING
A Marketing Strategy
That Mirrors Warren
Buffet’s Investment
Strategy
SMOOTH
SCOTCH WHISKY
By Diana Obath
" In business, just as in life, it
is easy to be distracted by the
glossy objects and shiny mar-
keting and business terms. You
also will not know whether the
shiny objects is real or coated
until you own it. In business it
could be a lack of going in hard
on one thing, just as in life. "
06 MAL29/19 ISSUE
MADE TO SHARE
" As a business owner or mar-
keter, you may be the only one
who will understand the level
of investment that may be re-
quired to silence the critics. As
long as you are scaling a prod-
uct, service or the overall busi-
ness, then the criticism is good.
It helps you focus on getting the
job done, winning customers to
prove the naysayers wrong. "
LIFE IS BETTER WHEN SHARED
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