CUSTOMER EXPERIENCE
HOW WELL
DO YOU KNOW
Building A Dynamic
Brand On Customer
Trust
MEDIA?
By Carolyne Gathuru
We offer the right training for you to understand media
research and help you make informed optimal media
decisions in your place of work.
KARF Media Essentials Course (KME)
'The science of Media'
"Customers do not lose trust in
brands that make mistakes or
face service failure situations.
Trust gets broken when the
brand’s reaction to the mal hap-
pening does not inspire trust.
When brands are not quick to
acknowledge customer feed-
back, and to assure customers
that they are listening, then as
sure as nature abhors a vacuum,
so does non response to custom-
er feedback."
34 MAL29/19 ISSUE
"The sham of institutions in both
the public and private sector being
exposed for embezzling customer
resources, misusing customer funds,
and short changing customers at
large, whilst professing to espouse
professionalism and integrity as or-
ganizational values - vide their very
publicly displayed customer service
charters, quality policy statements
and mission and vision statements
in their reception areas - is a situa-
tion to be decried."
Course period
4 months
Session
Once a week
from 7:30 am to 9:30 am
Intakes
July-September
September- November Cost
85,500/= (Exclusive
VAT)
July Intake
In Progress! Contact
[email protected]
0732 329118