Daniel Goleman designed a framework
that broke down emotional intelligence
into four specific areas of interest –
Self Awareness, Self Management,
Social Awareness and Relationship
Management.
Goleman goes on to say that each of these
areas can be developed and nurtured.
The website www.psychologytoday.com
explains that any leader who is self-aware
about his emotions or feelings can manage
them better, leading to better outcomes.
This self-awareness can also lead to
being able to understand and pick up on
emotions or feelings of people around
us, which drives empathy and a more
inclusive leadership style that again can
get you the results you are looking for.
Goleman talks of exhibiting empathy
which is being socially aware especially
of the organizational context that many
marketers find themselves in.
Self awareness is the first step to self
management. One needs to understand
oneself in order to manage oneself as a
marketing professional in the emotional
intelligence journey. Try to answer the
following questions: What are your
strengths? What is your communication
style? What are the things that make you
happy/upset you? How do you react to
stressful situations? What do you do when
you are faced with conflict?
These are some of the questions that
could help you understand yourself better.
Once you have answers to these and more,
you can craft ways in which to manage
yourself better. For example, if you realize
that doing things at the last minute is
stressful for you, then perhaps you need to
Marketers usually fo-
cus on the theory of re-
lationship marketing.
Any discussion on this
topic usually compares
and contrasts aspects of
transactional marketing
and relationship mar-
keting, the latter being
recognized as crucial
for success in business.
improve on your time management skills
rather than go for a meeting and take it
out on people there, like in the example
above.
of this exciting journey that can turn you
into a better marketer, living out the best
version of yourself. Working with a career
coach can help you progress in your career.
Emotional intelligence is seen as a critical
Or you realize that your communication skill that one must have in today’s work
style is all jumbled up and your team place and the marketer of the future needs
mates do not seem to understand what to focus on self development.
you need done, then you can learn to work
on your communication style.
A quote from an anonymous source says,
“True Leaders always practice the three
Joyce Thairu is a researcher with a leading Rs – Respect for Self, Respect for Others,
public university in Kenya. Her area of Responsibility for all their actions.” A
interest is emotional intelligence at the leader cannot do these three things if he
workplace and she has been doing a lot of has not grown his emotional intelligence
awareness creation and education among skills. Joyce Thairu also says, “Emotional
the youth and in organizations.
Intelligence (soft skills) makes the technical
skills shine.”
She feels strongly that training and
measuring emotional intelligence among What are you feeling after reading
individuals is key for their success in this article? Describe your emotion
their careers and in their lives in general. in one sentence and send it to: Info@
The youth are the leaders of tomorrow, thrityengineer.org for the opportunity for
and they quite possibly will be in the a free 30 minutes virtual coaching session.
marketing profession, so this is a good Happy Holidays!!
opportunity to get to them early and
start building the skills associated with
emotional intelligence.
Christopher D Conners a career coach
and author of the Amazon bestseller The
Value of You outlines some of the traits of
an emotionally intelligent person. Aside
from empathy and self-awareness, both
discussed by Goleman, other important
traits include curiosity, passion, being
optimistic and adaptable. In addition
is the desire to help others succeed and
succeed for yourself.
If you are now asking yourself how you
can better your emotional intelligence
quotient, then you are at the beginning
Thrity Engineer- Mbuthia is a seasoned
marketing professional who has a passion
for helping others succeed through the
transformative power of coaching. She is
the first woman in Kenya to receive the
Fellow of Chartered Institute of Marketing
credential and is also a certified coach.
You can reach her on mail at: Info@
thrityengineer.org.