COVER STORY
Is Marketing At Cross Roads?
By Mutua M. Mutua
The marketing
profession is most porous
in terms of admitting
and accommodating
every type of business
person and since the
profession has not found
a credible way of limiting
entrants and especially
quacks then the whole
profession is vulnerable.
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The other problem
arises with the marketing
professionals who cease to
hone their craft and keep
up with the trends. These
lazy marketers are happy to
have gotten their degrees
and diplomas and that is
the last time they looked at
a marketing text book or
read a marketing magazine.