MAL /25/18
FIRST WORD
Marketing Africa limited
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MARKETING AFRICA
TEAM William Kalombo, Mutua Mutua,
Riapius Magoma ,Stephen Waweru,
Harliet Njenga.
EDITORIAL
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DESIGN & LAYOUT
Mutua Mutua
Herman Githinji
Evans Majeni
Diana Obath
Boniface Ngahu
Carolyne Gathuru
Thrity Engineer-Mbuthia
Timothy Oriedo
Wasilwa Miriongi
Nyamasi Irene
Janet Sudi
Dr. Maureen Owiti
Kepha Nyanumba
George Mbithi
Pauline Mwatu
Andrew Human
Caroline Mwazi
Senorine Wasike
Josiah Kimanzi
Isaac Ngatia
Richard Wanjohi
Faith Alai
Enock Wandera
Riapius Moenga
Joseph Kimotho
Denis Mbau
Michael Nzule
Marion Wakahe
Jennifer Mwangangi
Paul Mwirigi
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MAL /18/17
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02 @MarketingAfrica
MAL25/18 ISSUE
Marketing Africa
On Inclusion
There are many things in Kenya that remain discordant even
when the intentions are good because we seem as a nation to
find it difficult to include all stakeholders in decision making.
This is what has created the cartel mentality of those who eat
in secret.
This year, we, as a nation, breathed a collective sigh of relief
when the famous handshake took place after a harrowing full
year of political turmoil and brinkmanship that had threatened
to tear the whole country apart and consign us into an abyss
of violence.
In their wisdom the two opposing principles deemed it fit to
talk to each other privately and surprised the nation with a
public announcement that peace was now ours. What they
forgot is that in most cases how something is done is more
important than what is done.
They had two options that they ignored. They could have
privately briefed their teams on what the two had agreed and
especially the rationale for excluding them in the talks before
making the announcement public.
Alternatively they could have indicated to their trusted
lieutenants that a political overture was about to happen and
the rationale therewith and this would have removed the
element of surprise for an event that could only be described
as good for us.
So we ended up with a political breakthrough with a PR
disaster which then made the rapprochement seem like a
personal rather than a national agenda. What is worse is that
the beneficiaries of the handshake, which is all Kenyans, feel
somehow betrayed.
There are those that had mortgaged their political careers on
ideological ideals that were now looking foolish and orphaned.
Worse were those that lost their loved ones in the skirmishes
which they believed were for a better Kenya.
We would also like to believe that there was a good strategic
reason that made Kenya decide to import Cuban doctors apart
from the unintended result of providing wives to lonely MCA’s
in Bungoma. After all there had been talk for a long time of
importing them from India.
That we have a chronic shortage of doctors is a reality that we
live with and that has spawned a lucrative side hustle for many
clinicians who operate as quack doctors and daily endanger the
lives of Kenyans across the nation.
Since the doctors did not just get up in Cuba and using a
random GPS location landed in Kenya it seems odd and
bad PR that part of the activities planned by their reception
committee was a court room red carpet to determine whether
they were in the country legally.
This is another blatant evidence of our penchant for ignoring