different sectors. mSurvey works with
many leading brands including Safaricom
Limited, Java, KCB Group, Coca-Cola,
and Chloride Exide.
Businesses using mSurvey know exactly
what products and services are working
and how they can improve on the troubled
points within their operation. These
businesses then implement these changes
to make sure that they capture you as a
customer for a long time relationship.
In this instance the customer also knows
that their feedback counts. As a customer
you spend money on a product, and should
have a say on how the product works for
you; for the very first time you can do that!
One of the key operational metrics
mSurvey provides is the Net Promoter
Score (NPS), a globally recognized
customer loyalty metric for businesses
to know exactly what they need to keep
doing right.
mSurvey’s Voice of the Customer product
enables your business to engage with
your customers every day, allowing your
business to see what your customers are
saying and helping you make decisions
Businesses using-
mSurvey know exact-
ly what products and
services are working
and how they can im-
prove on the troubled
points within their
operation.These
businesses then im-
plement these chang-
es to make sure that
they capture you
as a customer for a
long time relation-
ship. In this instance
the customer also
knows that their
feedback
counts.
based on your customer’s needs. It is
the only time a business gets to truly
understand the entire customer journey.
Some of the more recent milestones
the company has had include having
successfully launched themselves in
Nigeria, and attracting new investors
supporting the vision of real-time
consumer feedback... “We are fortunate
to have Safaricom Limited as investors,
Ursula Burns who is the chairman and
former CEO of Xerox as an investor, and
the founder of the number one business
metric the Net Promoter Score (NPS)
in the world is also an investor and
board member. These are all significant
milestones for us,” adds Kenfield.
Riapius Magoma is a budding marketer
with interest in writing and currently runs
the administration unit of Marketing
Africa Limited. You can engage with her
on this or related matters via mail at:
[email protected].