attitude people have that flights are very expensive and are not meant for the ordinary folks . Turning this perception to get people booking flights is quite a challenge because many imagine flying is a preserve for the rich !
Silverstone Air Services overcomes some of these challenges by offering great service to their clients . In the aviation industry you will always have your loyal clients even if you charge 100 dollars and other airlines charge as little as 20 dollars ; they will still come to you because of the excellent services that you offer . Competition may decide to lower the prices but if they have so many cancellations and a culture of delays no one would come . Silverstone focus is on deliberately sticking to offering reliable high quality services as the differentiator .
Silverstone Air Services recently launched the new route , a direct flight from Kisumu to Mombasa which was encouraged by insights from potential passengers . Having listened to networks from the market and after thorough ground work we made the decision to rollout this route that is poised to blossom sooner than envisaged .
Silverstone is at the forefront of accommodating millennials and proactively encourages them to come on board . “ When many people out there hear the word ‘ aviation ’ their mindset locks only on piloting as the only available career yet there are so many jobs and careers that are involved in aviation . Apart from the administration we have customer service , flight operations , dispatchers , technicians , reservations , call centres , sales , catering , and cabin crew among others . We are multi-religion and we all work as a team , with every employee expected to be respectful regardless of cadre . It is a very sound playing ground where discrimination of all shades is totally discouraged , “ he discloses .
The airline has extended its social responsibility initiatives by engaging in several projects . They have recently sponsored the rugby team in Kisumu and last year they sponsored a few activities in Lamu Island . They are also looking at building schools as per the dictates of needs after assessment .
Government travel restrictions on its officials by insisting on using the national carrier inhibits breathing space for other budding players in this window . If the government can give everybody equal chance to grow in the airline industry there will be robust growth across board .
Patrick Oketch is a strategic manager who started his profession as a marketer with a luxury tented camp and has moved to several other companies and distribution points all in the field of sales and marketing .
On his journey as a marketer , he sees himself as a self-driven individual who is not content to rest on his laurels , always
seeking new challenges and solutions to the ever changing customer tastes . He is inspired by various interactions with different people and groups from where he gathers information which help him keep re-inventing himself to keep up with the times .
Riapius Magoma is a budding marketer with interest in writing and currently runs the administration unit of Marketing Africa Limited . You can engage with her on this or related matters via mail at : Riapiusm21 @ gmail . com .