COACHING
Coaching For
Entrepreneurs
By Thrity Engineer-Mbuthia
T
he word entrepreneurship sounds
glamorous especially for the
generation of people who have
been in employment for the better part of
their adult lives. It suggests an element of
freedom, being able to do things when you
want to do them, being your own boss.
The youth of today are embracing
entrepreneurship, trying all manner of
things right from the time they are in
school. Failure is no longer a word that
is whispered – it is embraced and people
learn from failure.
Setting up a business is not a job for the
faint hearted. The lure of being ‘able to do
your own thing’ can be powerful but it is
important to be realistic in setting goals.
As marketers, one of the things we focus
on in driving business growth is building
great brands. Every great brand started
somewhere, where brand awareness was
low, where the starting point looked so
lonely