TALKING POINT
Marketing Lessons
From Slay Queens
By Boniface Ngahu
Wannabe Divas
The name slay queen has trended for the
last one year in the Kenyan social media
quite a lot. The word slay queen is defined
by urban dictionary as young and naïve
girls who apparently don’t date broke
men. They spend hours on Snapchat
and Instagram showing off things that
they don’t even own. They do not have a
wealthy background but they appear like
they do. They have also been termed as
wannabe Divas though most of the things
that people have said about them seem
negative. Talking Point picked some slay
queen lessons that can apply to life and
marketing.
Appearance is King, Always
Manage Impressions
It is said that a Kenyan slay queen cannot
meet more than one person without make
up re-charge. They are better off spending
part of the time in the car than step up
without mark up.
The lesson here is that we need to always
put our best foot forward in presenting
our best self be it during first encounters
or otherwise. There is also an issue about
numbers in that the more