MAL 19/17 (MARKETING AFRICA) | Page 16

EMPATHY IN LEADERSHIP UNDERSTANDING EMPATHY: BECOMING A GREAT LEADER By George Mbithi C ould you know managers who just can’t get along with their teams? Or have you seen a boss who’s lost touch with reality? Or maybe you’re the leader, and you’ve noticed a slow-but-sure disconnect from your team. What can you do about it? Think about this quote: Nobody cares how much you know, until they know how much you care. ~Theodore Roosevelt. Does that quote ring any bells in relation to the questions above? What was going through Roosevelt’s mind to make him say those powerful words? Roosevelt’s quote and the questions preceding it are joined by one thing … EMPATHY. Empathy is one of those vague terms you’re fairly certain you know what it means, but you’re not quite sure. You know empathy centers on other people’s feelings, but it’s often confused with its cousin  -  sympathy. The two qualities are definitely related, but also very different! To discover what empathy is, let’s first talk about what it is not. Empathy is not sympathy. It does not mean you have to agree with how someone is feeling, or even relate to their feelings. Instead, empathy is all about the awareness of other people’s feelings  -  even when you can’t sympathize with them! You just need to be aware of these feelings. Let’s take a look at empathy — what exactly it is, the traits possessed by empathetic leaders, and why empathy is such a critical skill for effective leadership. So, if you are empathetic, it means you are able to apply your awareness of other people’s feelings, and understand how those feelings affect their needs. ‘‘ Empathetic leaders are nonjudgmental, even when the feelings of others are in direct disagreement with their own feelings. They will share into your feelings in a way of understanding them, but that understanding will only be used in making decisions and not to judge if you’re right or wrong in having the feelings. This helps empathetic leaders to understand one’s perception and reasons behind their actions.’’ 14 MAL 19/17 ISSUE Meaning of Empathy When you’re an empathetic leader, you are aware of how these feelings impact the other person’s perception. This is irrespective of whether you agree with them or can relate to them or not. You can appreciate what another person is going through, when you display empathy. Essential Traits There are three key traits empathetic, effective leaders have: They are good listeners; nonjudgmental; and they possess emotional intelligence