endorsement makes a brand that was
crawling stand up and run. known for - manufacturing the low
end brews. Yuk!
These days a lot of endorsers are
called brand ambassadors because
they are supposed to do more. They
are possibly expected to live the
brand. In sports, the star endorses
whatever brand he or she wears.
But who is an endorser? Not
everyone can endorse. Endorsers
must be popular, strong and credible. When Softa first appeared, we all
said “we know Coke, we know who
Pepsi is, and who are you?” When
you are not known, you don’t just
appear and start claiming you
can do this and that. When new,
unless you are endorsed, start from
the peripheries and come in slow
degrees. Quietly!
If you took a soda called Softa
with your eyes closed, you will love
it. When you open your eyes and
read the name of the soda, you will
still have no issues. Trouble starts
when you read the manufactures
name - Kuguru Foods. First the
name of the company itself isn’t
that much refreshing. Second we
all know what else Kuguru was When you invoke the endorser’s
name in order to be allowed to
the high quarters, make sure the
consumers, friends, and enemies all
know the might of your endorser.
Look at what happened to these
brothers in Acts 19: 13-15: “Some
Jews who went around driving
out evil spirits tried to invoke
‘‘When it was Raila’s
turn to talk, he danced
in his signature
dancing style, talked
in his famed parables,
as he usually does, and
finally put Kibaki on
the road to State House
with the rallying call,
“Kibaki Tosha! ”.
the name of the Lord Jesus over
those who were demon-possessed.
They would say, “In the name of
the Jesus whom Paul preaches, I
command you to come out.” Seven
sons of Sceva, a Jewish chief priest,
were doing this.
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