‘‘Digital transformation is not about a
digital department, a mobile strategist
won’t save your company. It is not the role
of any additional unit to take your company
from irrelevance to leadership. It’s a
corporate philosophy that all must adopt.’’
embellished what we had. Factories
used the very same belts to power
the same equipment in the same
places and, powered by one electric
motor, the benefits were marginal.
Only in retrospect was the error of
their thinking obvious. Some 20 years
later it was clear that electricity was
core, it was something that changed
the very fabric of what was possible
and how to do it. The real power of
electricity allowed factories to be
arranged in totally different ways, to
reduce staffing, work 24/7, make new
things and, above all else, relocate
from locations near fuel to areas near
ports and population for workers.
Mpesa has recently marked 10
years anniversary and what the
brand owners need to do today
is understand that after years of
break away success consumers no
longer tolerate the lengthy Mpesa
payment experience. They expect to
pay for goods and services promptly
without having to undergo the
scrutiny of identification.
Because of the volume of
transaction owing to the platforms
ubiquity, consumers want
Mpesa costs brought down. Two
technologies provide a lifeline for
Mpesa towards achieving this: Near
Field Communication (NFC), and
Block chain. We hope to see our
Silicon Savannah pride taking bold
steps towards riding on the era that
heralded its success.
What Then Needs To Happen?
From the above lessons, one
should expunge the word digital
as an entirely redundant word.
Companies need to ride on the
crest of the disruptive wave by
understanding the changing times
and reboot for the near future,
based on the new possibilities
and threats that new technology
provide.
Timothy Oriedo is a Certif ied Big
Data Scientist (MIT), Certif ied
Business Coach (ICF), Lead, Group
Digital and Partnerships at Royal
Media Services, a CIM Instructor
Digital Marketing, and Adjunct
Business Coach at Strathmore
Business School. You can indulge him
on this or related matters via mail at:
[email protected].
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