MAL 17/17 MAL 17:17 MARKETING AFRICA | Page 64

addition to agents, we have the typical online channel, where one can go to the portal and do remittances. We also have Xopoto, the world’s first social money transfer App. Customers who are on social networks can be connected to do money transfer. The back-end process remains the same. What is the proportion of Africa market to the business? Mr. Sudhesh Giriyan, COO, Xpress Money How are you incorporating technology in the business? We have partnered with the key players in mobile money, for instance Mpesa in Kenya, MTN in Ghana, Telenor in Pakistan, Globe Telecom in the Philippines, and Vodafone Fiji, among others. In these cases, money goes out of the mobile wallet directly and the recipient can use it immediately. This has picked on well in the last few years. For instance, if you look at the Kenyans in the UAE, almost all send money to the mobile wallet. There is hardly anyone making a cash payout transaction or to account. We are seeing a similar trend in other markets. We are therefore expanding our mobile wallet partners. The plan is to take it to about 25 countries, where money can be put on the mobile wallet. On the send side, we have a partner called Seamless, which has a platform called SEQR. They are a Sweden based company. Transactions generated from the platform can now be paid out through our network. We are trying to reach out to Telcos, especially for the originator side, where money can originate from the mobile wallet. And is technology impacting the agents’ business? Technology is providing multi- channel approach, and customers now have a wider choice of channels, providing them with convenience. In 62 MAL 17/17 ISSUE Africa market is about 10% of the business. Overall, Nigeria is the largest at US$21 Billion. The African market is growing very fast, registering about 25% to 30% year- on-year growth. There are a lot of opportunities, and we are connecting a lot of new corridors. Africa is perceived more as an inbound market (recipient). Do you have any out-bound flow? In Kenya, Rwanda, Uganda and North Africa out-bounds are already taking place. The intra-Africa corridors are growing. For instance, Kenya to Uganda and vice versa, overall money is moving within the region. We are expecting a good uptake in the intra-Africa business. The Southern Africa region is also growing with out-bound from South Africa to regional markets/ neighboring cou