IN THIS ISSUE
ADVERTISING PARTNERS
48
FEATURES
01 FIRST WORD | On Political Insults
04 CROSSFIRE | Endorsements: Gains, Losses
08 THE LOERIES AWARDS | Kenya’s Ad Industry
Gets Invite To The Loeries
10 COMPLACENT MARKETING |Eliminating
14 COMPLACENT MARKETING |Eliminating
48
And Consequences
The Hassle
The Hassle
COVER STORY
THE REAL ESTATE
INDUSTRY IN
KENYA: IS IT A
GAME OF CARDS?
18 COACHING | A Marketer And A Coach?
22 MARKETING EVOLUTION | When
68 PRINTING TECHNOLOGY | Can 3D Printing
Technology Replace The Traditional Molding
Technology In Kenya’s Manufacturing Sector?
For A Commercial Collection Call 70 DIGITAL CRAZE | Industry Disruptions: Digital
Others! 74 DIGITAL MARKETING | Making Marketing
Am I? 76 BRANDING | Brand Agility In Complex
Research Revolution 80 MARKET RESEARCH | See How Whatsapp
Unchained The Focus Group CORPORATE GOVERNANCE | Marketing
And Corporate Governance Issues
82 LEADERSHIP | Emotional Intelligence
Agencies Are On Shaky Ground! 86 KENYAN BUSINESS CLIMATE | The Poor
Depressed …
26 CREDIT MANAGEMENT | Mental Preparation
28 LEADING YOU | Understand Yourself And
32
34
40
44
LISTNERSHIP | Who’s Listening? Are You?
MARKET RESEARCH |The System 1
THE AGENCY | No Ball, No Pitch: Ad
46 THE AGENCY |Brave Clients Get Awards! 54 TALKING POINT |Do Kenyan Banks Need A 90
58 XPRESS MONEY | The Remittances Market: 92
64 GYN CHRONICLES | Dysmenorrhoea: Painful 92
Trump Card?
Xpress Money
Periods
Role In Modern Organizations
Count In Small And Medium Enterprises
Environments - A Virtue!
Tool Kit
Business Climate Albeit Dynamic And
Improved Legal Environment
HEALTH MATTERS | The Mystery
Of Anxiety
TIDINGS THAT INSPIRE | Raising a healthy
generation: how well are we doing?
LAST WORD | On All Things Fake