IN THIS ISSUE
ADVERTISING PARTNERS
FEATURES
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10 14
FIRST WORD | On Electing A Thief
CROSSFIRE | Marketing In The Absence Of Trust : Murky Waters For Marketers To Navigate
STREETWISE MARKETING | Strip It Bare – A Product Re-Look
COMPLACENT MARKETING | Take A Step Back
TALKING POINT | Does Marketing Need A Trump Card ?
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20 26
28 30
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36 40
42 44 50
COACHING | How To Choose An Executive Coach
MARKETING EVOLUTION | The Place Of The Introverted Marketing Practitioner
DESTINATION MARKETING | Competitive Forces Likely To Affect Africa Mice Tourism In 2017 ?
DIGITAL AGE | How To Position Your Brand In The Digital Economy Age
CREDIT MANAGEMENT | Evaluating Your External Debt Collection Agency Performance
COUNTY BRANDING | Strategic Branding Of A County
LEADING YOU | Attain Escape Velocity !
MARKETING INFORMATION | Targeting The Growing Islamic Economy In Africa
CORPORATE GOVERNANCE | Dashboard Hype And Management Information System ( MIS )
CUSTOMER EXPERIENCE | Is Customer Experience A Marketing Strategy ?
IN MEMORIAM | In Memoriam Of Dr Eunice Songa-Saraceno , BA , MD
54 COVER STORY
A NEW MAU MAU REVOLUTION : WAKE UP MIDDLE AND UPPER CLASS CITIZENS
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62 66 68
72 74
78 80
84 90 92 92
PREAMBLE | In Memoriam Of Dr Eunice Songa-Saraceno , BA , MD
REFLECTIONS | Lead Well , Or Visit The Graves
GYN CHRONICLES | Preterm Labour
TIDINGS THAT INSPIRE | 5 Simple Facts You Need To Know In Order To Successfully Start Your Journey To A Healthier You
PERSPECTIVE | The wave of disruptions
BIG DATA | Big Data : The New Natural Resource For Marketers To Mine !
HEALTH MATTERS | Benefits Of A Healthy Lifestyle
LEADERSHIP | Redefining Change Management And Leadership In The 21st Century
OUT OF THE BOX | The Minefield In Marketing : How Not To Market
TO THE POINT | Customer Experience : Lessons from Betting & Gaming
RAINMAKERS | Which Kind Of ‘ Herdsman ’ Are You ?
LAST WORD | On The Lost Generation