In the end , his followers turned fanatics would hear none of the evils being peddled against him . The more he was hated , the more energized his followers became . Ultimately , he had the best turn out of voters .
In marketing , chose your target market and concentrate to make them loyal followers . Apple and Mercedes have built overtime loyal enthusiasts who would never listen to anything negative against them .
Sex Sells
Unfortunately , and surprisingly , Team Mafisi is a global phenomenon . Sex sells . In public , many would recoil in pretentious disgust upon seeing nude pictures or talking explicitly about sex . In private however , they love the story line to the hilt .
Trump had tantalizing nude pictures with women and a lot of locker room banter splashed all over the social media . This was clearly distasteful in public but very entertaining in private .
They loved what they saw . Many wished they could be in Trumps position either as his mistresses or as the Ma-fisi himself .
If you ever doubted the power of sex in selling , Trump is your answer . And you wonder why the local Radio station , Classic 105 is so successful with their morning adult talk !
Nothing Like Bad Publicity
The old adage that there is nothing like bad publicity was once again proven . Everything that makes more people know and talk about you adds value to your brand .
Trump ’ s nude photos and others with nude girls widely circulated in the media only gave him a “ macho ” image . His feared persona of firing people in his apprentice show under the “ you are fired ” banner made him to be revered even more .
After eight years of Obama lullaby , America had a chance of a real man at the top ; he will not talk rivals into submission but fire them if need be . They took the chance . In public relations , there is nothing like bad publicity . Every publicity gives you a mileage . Grab it !
Emotional Connection
Speak the language of the customer . Speak to their hearts . Their fears , hopes and dreams . The American voter was hurting from insecurity and lack of jobs .
They were obviously tired of the hope message which Obama had over sold . They wanted action . And that is what Trump brought .
He would send away illegal immigrants , he would teach China a lesson and bring back the jobs and if need be , he would erect a wall between the US and Mexico .
These were action words . His message of of putting Americans first resonated very well with the voters . He made it clear that America was for Americans and his work will be to Americans .
He had little knowledge on foreign policy . But who cares about foreign policy . Politics is local and the voters too . Marketers must craft messages that connects with their clients . Talk to their needs , fears and insecurities .
That ’ s why the later day “ Panda Mbegu ” pastors get it right . They address your immediate need or fear . You want a husband or wife , no beating about the bush , there is a seminar for singles . Want money ,
‘‘ Speak the language of the customer . Speak to their hearts . Their fears , hopes and dreams . The American voter was hurting from insecurity and lack of jobs . They were obviously tired of the hope message which Obama had over sold . They wanted action . And that is what Trump brought .”
there is a wealth service and you are sick , wait , a healing service is coming up .
Brand Like Crazy
Its branding stupid . Trump is a brand . It stands for success . He has , buildings , books , TV shows , signature ties , casinos , modeling agencies among others all under this brand . The Trump brand is an outstanding success . His apprentice show gripped the world with the catch phrase “ you are fired ”.
Like him or not , Trump is a fierce competitor . A winner . Marketers must take a stand and build everlasting brands . When it comes to a tie , it ’ s the power of your brand that would break the ice .
Evans Majeni sells Apple Products in Westlands Nairobi . He enjoys stepping on big toes and paying the price . You can reach him via mail on this or related issues at : Majeni . Tahidi @ gmail . com .