THE 1940S
IS A ERA OF FEMINIST RISES.
So the makeup at this time look
all has its own style. Confident
up-do hairstyles, redder than
red lipsticks and nails and
prominent arched eyebrows.
1940s beauty guides encouraged women to use a
pencil to draw an outline natural lip line to enlarge
her mouth. Red lips at this time were considered in
the USA as essential for the war effort – to keep
morale up.
The eyebrow was now simply kept well groomed. It looks much
thicker than in the 1930s.