FREQUENCY & EXPENSES
From the results of survey we can see that most of people chose to do the make up
twice or 3 times per week (32,56%), and 30.23% of people like to do the make up 5
times or more than 5 times per week. And 20.93% of people do the make up once a
week and 6.98% of people never do the make up.
As for the money that the customers spend per month, the majority of people account
for the 25 pounds to 50 pounds in 40 percentage and the 50 pound to 100 pound in 35
percentage separately. Various braches has the diļ¬erent value to purchase, mainly de-
pends on the customer consumption level. It may exist some conformist mentality and
mind of rivalry females. Many customers prefer the mass consumption and the level of
the consumption was improved because they have more freedom the dominant money
for the high-end consumption. Most individuals, especially the female, have more hu-
man rights to taste the luxurious enjoyment for the life.
17