The Main Differences between Social Media and TV and Radio Advertising
Social media , radio and television are different types of mediums that advertisers use to communicate their brand messages to the target audience . In many cases , businesses may opt for a concentrated message approach that would focus on one of these media types . And in other cases , a combination of all of these mediums is used to reach and impact customer .
Costs All of these three mediums have different costs associated with them . Television is the most expensive in terms of absolute cost . In a local market , the minimum cost to make a commercial is starts from $ 10000 to $ 25000 . Furthermore , businesses spend several thousands more to purchase a package of ads on a local TV channel for a month . Radio is a more inexpensive option for a business . Monthly packages can be bought for as low as $ 500 to $ 1000 for a couple of hundred slots . Social media has no placement costs if it is self managed , though there might be a need to pay employees who operate business accounts . If social media activities are outsourced then it is paid by the hours or message quantity .
Historical Comparison Television and radio are usually termed as traditional or conventional media . Magazines and newspapers are also lumped into this category of media that have been around for decades and have become the foundation in advertising plans . In the early 21st century , the rise of social media with prominent platforms such as Facebook , Twitter , LinkedIn , and YouTube has transformed the advertising industry . A new social media platform launches each year , with some indicating prolonged existence than others .
Formats Each of the three media offer different message formats . Television provides the broadest sensory appeals and creative opportunities . It helps companies to demonstrate stories with characters , visuals , verbal and written copy , product demonstration and sound . On the other hand , radio has no visual appeal and message effectiveness is solely dependent on creative copy mixed with effective narrative and sound . Social media varies from video streaming through YouTube and other platforms to brief text copy exchanges with the marketing on Twitter or Facebook .