In the following six years Amedeo wanted to study English and Italian and tried any job such as the waiter
at the greengrocer factory employee, also working sixteen hours a day. Thanks to his savings by the latter
activity he was able to buy tickets for the ship for his mother and three brothers.
In 1895 Amedeo started his own activity, selling the same peanuts he had received from the police on his
arrival. The big idea was to sell peeled peanuts, roasted and lightly salted in bags for 5 cents. It got into
partnership with another emigrant from Treviso, Mario Peruzzi, and soon it became clear that to be
successful you had to focus on quality but especially on marketing, inventing promotional techniques to be
adopted in Italy only in times of economic boom and the success of the product will be amazing. He
founded a corporation that in 1906 will become the Planters Nut and Chocolate Company and moved to
Suffolk, Virginia, where the cultivation of peanuts is thriving.
He had to earn the sympathy of his new fellow citizens, because he was here, foreign and coming from the
north. He succeeded with a competition open to students for the company logo. So Mr. Peanut was born,
peanut with eyes, limbs, bowler hat and cane that will be played in many different ways on billboards and
gadgets to be won with points: boxcutters, bowls, glasses, comic albums today are pieces collection found
in antique markets of t p