Where do we see this?
-Product placement in print
-Sponsorship disguised as original content
-Bloggers, YouTubers, Viners, etc
“As long as it’s done well, the audience does not care if it’s a native unit or if it’s a pure editorial play.”
—Annemarie Conte
Women's Day Magazine
But they do have some control...
“Consumers are 25% more likely to engage with a native ad when compared to a traditional banner advertisement.”
—Kyle Ryan
CEO Earnify
“They’re not going to plunk something in the middle of the page that doesn’t make sense within the context of the magazine because advertisers don’t get a value out of it. If something is false or something feels not true to the brand then no one wins.” - Annemarie Conte
“Sometimes there’s a legit thing where we have a giant ad for a Samsung phone that catches on fire all the time— I think we did pull that one, that wasn’t something we wanted to recommend to people.” -Eric Griffith