We’re only so many pages long, so we have to do our best to grab you by the glossies. But what does this say about the views of ethiCOOL magazine? If we didn’t disclose our big-spending partners, would you be able to tell who our Sponsor™ is? It’s the digital age, but unlike those third-party RSS applications, we can’t read your mind or track your clicks and show you exactly what we think you want to see.
Perhaps it’s because pinpointing the specific demographic is too impossible that instead to make it easy, we’ve generalized...everyone. If that model frolicking through the tumbleweed-ridden desert doesn’t make you want to buy that perfume, what will? We may be playing to the majority, but what’s the game?
All this fine print, so little time. Would you really look for a disclaimer saying that the views of our advertising participants don’t reflect the views of our publication? Are there only certain circumstances that would warrant such an admission?