Magazine Communication Magazine Communication | Page 13

On the other hand, Castells'
theory of affective intelligence
indicates that the most important
emotions for political behavior are
the enthusiasm faced with
depression, and the fear opposed
to calm. The professor himself
helps solve the dilemma by stating
that the media do not hold power,
that they are not the fourth
power, but that they are much
more important because they
represent the space where power
is created. He proposes that there
are some semantic extermination
"fields" where power transforms
language and uses it to its benefit.
Something like Orwell’s neo-
language in his 1984 political
fiction novel. Does the concept
sound familiar?
In a work by Professor Ava Gómez of the University of Salamanca, it is
pointed out that the Venezuelan regulation generated a change and an
advance in the media structure, which made it more plural and
balanced in terms of property. The public and community sectors grew
as media owners in Venezuela, although with “very low ratings”.
However, the professor found that both public and community media
operate a editorial line related to the government. And he concludes
that the breakthrough will be completed, when these media become
independent institutions of government. So if the media are the spaces
where power is created, as Castells affirms, under this approach they
seem to be the most visible scenarios where one more chapter of the
eternal struggle for power develops.