TECHNOLOGY SPECIAL 2015
50 Most Powerful BIGDATA Vendor
Argyle Data, Inc
Big Data Fraud and Revenue
Analytics for the Mobile
Communications Sector
Vikash Varma
President & CEO
Vikash Varma brings 23 years of multidisciplined experience to Argyle Data.
Vikash has a successful track record
of building businesses from the early
stages to market leadership. Vikash
was most recently the President & CEO
at Stoke Inc., a leading provider of
4G LTE Security Gateways. Stoke was
acquired by Mavenir Inc. in 2014. Prior
to Stoke, Vikash held executive positions
at Cloudshield Technologies (acquired
by SAIC), P-Cube Inc (acquired by Cisco
Inc.) and HP. Vikash has extensive
international experience having lived
and worked in India, Singapore, and SF
Bay Area.
Argyle Data uses the
latest big data and
machine learning
technology to protect
mobile subscribers from
fraud
E
verywhere we look we are
constantly reminded that we
are living in an increasingly
connected world. In 2014
over 1.5 billion smartphone and tablets
shipped vs. 308 million portable PCs
and desktop PCs. We are getting to the
point where the majority of compute
power in the world is on smartphones,
not computers. Smartphones are now
being joined by connected cars, NFC
payments, health monitors, and the
Internet of Things.
Known fraud in the Communication
Service Provider (CSP) market is already
a $46 billion industry. What keeps mobile
operators awake at night though is new
fraud techniques, mutating and evolving
faster than systems can catch up with
them, and new connected devices that
create new possibilities for cyber crime to
evolve even more rapidly and profitably.
Argyle Data uses the latest big data
and machine learning technology to
protect subscribers in this new world from
both traditional mobile fraud and future
fraud. Protecting subscribers from cyber
fraud is a bottom-line, top-line and brand
issue. It is now firmly a key part of the
CFO, CMO, and Security/Fraud Officer
agenda.
The Argyle Data application runs
natively on Hadoop and is delivered either
on-premise or in the cloud as a service.
The application is designed to discover
domestic and roaming fraud, never pay
fraud, negative margin fraud, arbitrage
fraud, mobile payment fraud, and also
revenue analytics. It is set to expand in
the new world of IoT abuse and fraud
– connected car, connected home, and
mHealth. The expert team at Argyle is led
by Vikash Varma, President and CEO.
The Machine Learning, Hadoop
Approach to Fraud and Revenue
Analytics
“When we researched the market, one
thing that struck us was that cyber
criminal adversaries are out-innovating
enterprises – and are doing so because
the rewards are so large. It was common
to see mobile operators using the same
approaches they were using 3 to 5 years
ago, but the world of fraud and the level of
sophistication has moved on dramatically
since then,” says Vikash.
Legacy, pre-big data systems are
losing the cyber battle by often not
detecting fraud, detecting it in batch after
the fraud is complete, or only detecting
known old types of fraud while at the
same time overwhelming fraud analysts
with false positives.
Argyle Data is the only native Hadoop
fraud and analytics application in the
CIO list of "50 Most Powerful Big Data
Vendors 2015".
Argyle Data sees a shift occurring
from:
• Batch to Real-Time
• Files to Files and Deep Packet
Inspection
• Thresholds and Rules to Machine
Learning and Anomaly Detection
• Silos of Data to a Data Lake of Voice,
VoIP, SMS, Data and Business Data
• Expensive Hardware to Commodity
Hadoop Clusters
The Big Data Advantage Strategy
Argyle Data has already proven that big
data and machine learning can discover
fraud not detected by legacy, pre-big
data systems, discover both old and new
fraud, discover fraud in minutes vs. days,
and dramatically reduce false positives.
Argyle's strategy is to use their
significant big data advantages to
establish Argyle Data as the leading
Fraud and Revenue Analytics application
suite on Hadoop for major CSP’s. They
want to establish themselves as the
leading Fraud and Revenue Analyticsas-a-Service application suite for smaller
mobile operators and Mobile Virtual
Network Operators (MVNO’s). CS
BIG DATA
CIO STORY
TECHNOLOGY SPECIAL 2015
17
50 Most Powerful BIGDATA Vendor
CBIG Consulting
Providing Extensive Services
Effectively To All Industry Sectors
Around The World
C
BIG’s Big Data analytics and
BI service offerings get to the
heart of the central challenge:
“What practical solutions can
a given enterprise employ to positively
impact its business and drive it forward?”
CBIG’s work has gone through several
evolutionary advancements, culminating
in more targeted analytics that address
realistic goals for organizations that need
faster results, in less time, at lower cost.
CBIG places a particular emphasis
on providing Big Data and BI analytics,
building and/or improving data
management practices, and supporting
ongoing Cloud solutions. These services
help the clients achieve better insights
into what’s really going on in t heir
business operations, not just from a
technology standpoint but also from a
highly strategic angle.
First, since the establishment of their
firm 13 years ago, CBIG leadership have
persistently stressed that their success is
directly proportionate to their talented
staff. CBIG’s managing partners have
consciously sought out and recruited
creative, talented individuals—in many
cases leaders in their field—from all over
the world to build their practice, add to
their depth of experience, and provide
continuous innovation.
Second, CBIG’s professionals
share common goals. As a team, their
management consultants, analysts,
and data engineers have the capability
and experience to take enterprises
from strategy and planning through
development and realization on to full
managed services in the Cloud.
Third, CBIG has developed and
refined a revolutionary approach to Big
Data Analytics. Their CBIG Lean™ data
analytics solution integrates all types
of data, eliminates cumbersome ETL
steps, is scalable, and is also capable of
adapting to existing technology. CBIG
Lean™ can offer tremendous advantages
involving faster deployment times
(weeks instead of months) without the
need for traditional ETL, data modeling
or costly proprietary software and
hardware, translating to less overall costs
and quicker ROIs.
Several of CBIG’s senior partners
come from the client side of business,
offering a unique, client-based mindset
that has helped enormously in the
development of truly relevant services
that respond to their clients’ need
for ongoing, real-time competitive
information. With their expertise, the
firm has developed CBIG Marketing™
analytics and CBIG Competitive™
intelligence solutions to help enterprises
not just maintain but improve their
brand, their products, and their sales
within their given industry sector. CBIG
has also developed strategic relationships
with leading software partners and
continually engages client business
users to improve and enhance specific
solutions, based on creative thinking
and new ideas that bubble up from
realizing what Big Data can actually
do. Collaborating with all stakeholders,
CBIG’s teams are able to approach
these challenges from a more strategic
perspective, which goes a long way in
staying ahead in the solutions game.
CBIG has provided extensive
services for virtually all industry sectors
throughout the world. These include
but are not limited to enterprises—
both large (Fortune 100) and small—
from healthcare, higher education,
pharmaceutical,
consumer
packaged
goods,
Todd Nash
President & Principal
CBIG has provided
extensive services
for virtually all
industry sectors
throughout the
world
retail, finance, banking and insurance
to utilities, transportation, higher
education, and non-profit organizations.
The future for CBIG remains on
track, which includes expanding R&D
to develop full-service solutions for
advanced analytical functions, and
cultivating even stronger partnerships
with emerging leaders in high-tech
hardware and software technology to
develop even leaner approaches to Big
Data analytics, data integration, and
business user reporting processes.
CBIG is always amenable to retaining
outstanding talent, as well as advancing
its in-house continuing education
programs. The firm continues to expand
its global footprint beyond CBIG’s
twelve current international office
locations. CS
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CIO STORY
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BIG DATA
CIO STORY
16