February 2025
BAYERN FAMILY when FC Bayern walk onto the pitch. I feel the same way. FC Bayern connects people through emotions, and that doesn‘ t wear off. HH: Frau Krieg, you‘ re sitting here in the hoodie of the ″ Big Reds“, who support our basketball players. Corinna Krieg: I‘ ve always felt like an FC Bayern fan, and when the basketball project was made professional, I became a member. Back then, the games were in the ice sports stadium. It was in the second division, and it‘ s nice to grow along with basketball. I can recommend dropping by to everyone. I like the closeness to the players, especially at BMW Park. A player even gave me a lift home once, and every time we saw each other afterwards he asked how I was doing. It‘ s a wonderful family atmosphere. Ilana Lubelski: I also impart this family atmosphere to my children and grandchildren. It‘ s outstanding that ″ Red against racism“ addresses these issues, and the club‘ s social commitment actually goes back to Uli Hoeneß. I can always say to my children and grandchildren, especially in this day and age:“ You‘ re at the right club!” Herr Hainer, I would also like to pass on kind regards to you from Frau Charlotte Knobloch, president of the Jewish Community of Munich and Upper Bavaria. She knows I‘ m here today, we chat at FC Bayern matches! She‘ s a huge fan. I never allow my grandchildren to leave the stadium early if we’ ve lost for example. That‘ s forbidden out of respect for our opponents. I think we were the last to leave at the end of the ″ Finale dahoam“ – even though it was very painful at the time. Hans Behrend: You also have to lose gracefully. And all of this, as Herr Manz said earlier, is exemplified by a club like FC Bayern. I recently attended a workshop organised by the club on the issue of sustainability – FC Bayern is also leading the way in that respect. The problem is that it can‘ t do much on its own, others have to get involved. The Allianz Arena uses LED lamps, heat pumps, there are charging stations for electric vehicles, it’ s unreal. Many people don‘ t even know that. Ingrid Neumeier: It‘ s the same with inclusion. When people say that FC Bayern is stuck-up and not very likeable, we explain to them what this club does – then people are always surprised and say: Oh, I see FC Bayern with a different perspective now.
He once played with Gerd Müller – now he‘ s on the ball when it comes to sustainability: Hans Behrend.
IF PEOPLE SAY FC BAYERN IS STUCK- UP, WE EXPLAIN TO THEM ALL THE THINGS THE CLUB DOES
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Ingrid Neumeier
Ewald Manz: For me, FC Bayern is the home of innovation. Social commitment, sustainability, digitalisation and the simultaneous modernisation of the print magazine ″ 51“ – everything’ s just right. Ilana Lubelski: The service for members is also first-class. Despite its size, with over 380,000 members, this club has a human touch. You have to say thank you. Klaus Lunzner: I can attest to that. I once made a mistake with my season ticket: one phone call to the membership service team and it was all sorted. Ewald Manz: The fact that service and customer satisfaction are a top priority is a valuable asset. Ingrid Neumeier: That also applies to the staff at the Allianz Arena. We wheelchair users are given personal assistance if necessary. HH: You just said it, Frau Lubelski: we now have well over 380,000 members – and have seen unprecedented growth in the past 12 months. Herr Riegel, you’ re a new member, how do you explain the current boom? Christoph Riegel: I used to be a member, left for a time and am now back again. Speaking for myself, I was keen to become part of the community again. And perhaps many people feel the same way in troubled times, that they’ re looking for something that unites them. FC Bayern is the right place for that.
A look behind the scenes: Hainer also took the group to the training ground.
FC Bayern Magazine 109